In the last few years, as social media has become even further entwined in our lives, the way we celebrate and express love on Valentine’s Day has shifted. We share Valentine’s wishes, showcase our gifts, express our feelings and put it all out there for the world to see on the social network(s) of our choosing. Expressing love and sharing kindness amongst friends and family is never a bad thing but isn’t it about time that our valentines wishes were updated from the classic “I ch-ch-choose you”? To help get the ball rolling, Blab put together some fun, social-media inspired Valentine’s messages that are sure to make you swoon. Feel free to share, text, save, gram, tweet, like, or snapchat them, just promise us that you’ll put down your phone and spend some quality time with your Valentine today!
Social media marketing is something that businesses of all sizes struggle to understand and leverage. Often they don’t know where to start, which platforms to use, how to create content, when to post, how to engage etc so approaching this medium as a marketing tool can feel quite off-putting. If you know that you need to up your social media game this year but aren’t sure where to begin, use the questions below to kickstart your goals and get you one step closer to success:
Know Your Target Market
When you’re talking to someone (on any platform), you need to know what matters most to them. You need to undderstand their triggers, likes, dislikes, values, morals and personalities in order to curate content they’re going to engage with. Before you do anything else, make sure you know your audience by asking these four questions:
- Who is your ideal customer? (don’t say everyone)
- What do they enjoy doing in their free time?
- Where do most of them live?
- What can you do to better target your audience in 2018?
Understand Your Motivation
Social media can help you accomplish some amazing things but it isn’t the be-all-end-all of marketing so make sure you know the motivation behind why you’re using it and what you want to accomplish before you push forward:
- Why are you using social media?
- How have other businesses in your industry leveraged social media? Can you learn from them?
- What are your expectations when it comes to social media?
- How will you measure success on social media?
Focus On Engagement
Social media was created to help people engage in a different way so it’s only natural that you focus on how to engage properly once you’ve become active on any platform:
- On a scale of 1-10, how heavily will you focus on engagement this year?
- Are there any hashtags you could use to help with your engagement?
- Can you participate in any fun online events to help build engagement (i.e. Twitter chats, Facebook groups)?
- Should you use the 80/20 rule (80% content from others, 20% your content)?
Create Compelling Content
It’s no secret that content marketing is the new big thing! Creating unique content and finding ways to repurpose and share it across multiple platforms will help you step up your social media game:
- Have you considered starting a blog? If so, which platform works best with the website you already have (i.e. wordpress)?
- Will you create a content calendar that outlines what you’ll post, at what time and how often?
- Will you invest in live video creation? If so, on which platform(s)?
- Will you have a newsletter (i.e. Mailchimp)?
Choose Platform(s) Wisely
Where you put down roots online matters. Match profiles up with your business goals to make sure that you’re moving in the right direction and talking to the right people:
- Which social media platforms do you want to have a presence on? Which would you rather avoid?
- Which new platforms do you want to learn more about?
- Which social media platform(s) will you spend less time on this year? Why?
- How will you measure your success across all platforms?
What other questions can you ask to help you set your social media goals?
Snapchat can be a safe haven and a platform where people can capture and share memories. Although, some might argue that it’s the most confusing and useless platform they’ve ever experienced. Needless to say, you either love it or you hate it. While there isn’t really a wrong way to use Snapchat, there are definitely ways you can ease into it like a professional if you’re interested in trying it out. Whether you’re a born millennial or an old, cranky, retired person trapped inside a 20 year old’s body, you can use these tips to get started:
Adjust Your Mindset
While many have copied the concept, none have succeeding in removing Snapchat from its pedestal. The beauty of Snapchat is also its biggest strength, all content shared on the platform disappears in 24 hours. Snapchat’s core principle is simple: Send that awkward, unfiltered selfie, snap a quick pic of the sky, record yourself lip-syncing to an embarrassing song. It’s not going to stay in your digital archive forever so why not just live in the moment? It’s all about instant gratification, for yourself and for the people you send content to.
Keep Up With Changing Lenses
With all the lenses available within the app, it’s nearly impossible to take a bad snap! Be prepared to laugh at yourself as you play with the voice changes and silly effects. The best part is that they change all the time so there’s always something new to play with. Plus, if you create a bitmoji character and link it with the app, you’ll unlock even more ever-changing lenses.
Have Fun With Filters
While lenses add a really cool augmented reality vibe to the app, filters are another great way to some fun to your snaps. They let you add text, locations, branded messages, time stamps, the current temperature and even the current speed at which you’re travelling. The best part about them is that you don’t have to choose just one! You can layer multiple filters on screen at the same time to add multiple effects.
Create A Snapcode
Are you really using Snapchat if you aren’t promoting your Snapcode? Your Snapcode is basically a personal barcode on Snapchat. You can post it anywhere online and anyone can add you on Snapchat by opening the app and pointing the camera at your code. You can keep it as the basic ghost illustration or you can add a series of 5 quick selfies to jazz it up a bit.
Design A Geofilter
If you’re looking to add something fun and unique to your next event, why not design a custom geofilter? They’re called geofilters because they’re restricted to a certain area so you can create one that customers can use when shopping at your business, dancing the night away at your wedding, or visiting a certain area. While they aren’t free, they also don’t cost a fortune and increase in price based on the area you want to cover.
What’s your best tip/trick for new Snapchat users?
There’s no doubt that social media is an incredible marketing tool! It gives businesses a place to tell their story and engage with their customers on a level that no other medium can compete with. Whether you’re a small home-based business or a multi-million dollar corporation, social media provides a level playing field and new opportunities that continue to grow and develop as the years pass….but all this potential can be overwhelming! As a small business owner, where do you start? If you need to make a big impact with a small budget, you should consider custom social media training sessions. Here are five reasons why you should elevate your knowledge while investing in yourself and your business this year:
1. Training can help you reach your goals faster
Some goals can be easily attained based on your current skill set and connections but others can take a lot more time to conquer due to lack of time, resources or knowledge. Social media training sessions can help you reach those seemingly unattainable and frustrating social media goals faster by empowering you with the knowledge, confidence and skills necessary to get the job done on your own time!
2. Training doesn’t require a massive budget or a long-term commitment
Unlike the cost associated with traditional marketing campaigns or long-term agency contracts, social media training can be booked and paid for on an as-needed basis. No contract is required and you can book as few or as many sessions as you want. Whether you’re looking to invest in training every month to keep your knowledge current, or you’d prefer to invest in one session to help you solve a specific problem you’re currently facing, training gives you that freedom.
3. Training is the first stepping stone into a world full of opportunities
Often times the one thing that holds most businesses back from truly exploring and leveraging social media, is their lack of confidence. Training sessions don’t just provide extensive insight and knowledge, they also empower business owners to make decisions, set goals and accomplish tasks they once felt too uncomfortable facing themselves. Training is the first step towards being able to fully leverage social media to accomplish your goals, whatever they may be.
4. Training allows you to prioritize your time
It’s no secret that social media can be incredibly time consuming. One thing leads to another and before you know it, your 30 minutes of time of the platform has turned into 3 hours and you feel like you’ve accomplished nothing in the process. The great thing about training is that knowledge truly is power, especially when it comes to efficiency. Sometimes it can be a time consuming task just to find a simple button or feature so the better you understand the platforms you’re working with, and the more comfortable you feel navigating them, the more likely you are to accomplish your tasks on these platforms quickly. Time is money am I right?
5. Training keeps you in control
Many businesses are worried about investing in social media because they don’t like the thought of someone else being in control. Social media training does the exact opposite; it keeps you in the driver’s seat the entire time. You’re in control of the topic, you get to ask all the questions and you guide the session entirely from start to finish.
Are you ready to invest in the power of knowledge this year? Contact Blab to learn more about customized training sessions and how they can help you achieve your business goals!
At the start of every year I always end up running around in a frantic whirlwind trying to catch up (and clean up) after a month of hectic holiday plans. At some point, when everything starts to calm down, I take it upon myself to organize my work space and freshen everything up for the months to come. There’s something to be said about starting fresh in January. It seems entirely possible to focus on goals and motivation comes easily with a blank slate laid out in front of you. The possibilities are endless and things seem so much less overwhelming when you have full control of the direction you’re going to take moving forward.
Usually after the holidays I have some new knick knacks to add, books to make space for, and a new calendar to put out. It gives me an excuse to tidy up, organize paperwork and purge/donate some unused items from the previous year. God knows I have way too many notebooks and pens for the average human so this step is essential to ensuring I don’t end up buried in unnecessary supplies. It’s also a wonderful reminder to kick it old school from time to time and take notes on paper instead of digitally. Never underestimate how inspiring a cute notebook can be! This year I was gifted quite a few new items for my office and was excited to make space for them. I added a cute desk calendar, a gratitude journal from local maker Pocket Squares, a beautiful gold notebook, a really fun #girlboss desk sign and an awesome Ambassador Bridge print from local agency Dark Roast Digital.
Do you refresh your work space every January?
What are your organizational tips/tricks for your home office?
With every new year, comes new trends and opportunities for businesses. Surely we can all appreciate how far technology has come in such a short period of time and this year’s social media trends are no exception. If you’re looking to invest in social, reset your goals, overtake your competition or stand out in a crowded market, these are the five trends you’ll want to consider as we move into 2018:
- Augmented Reality Makes A Comeback
Hard to believe that it’s already been five years since Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we live and interact with each other. As you could have guessed by now, it was a flop. But now, multiple companies (Facebook, Google and Snap) are competing to enter or re-enter the market. After a handful of highly successful augmented reality apps, sales of VR headsets on the rise, and greater technological sophistication (faster internet speeds and better visual rendering), 2018 could very well be the year that AR takes off. If it does, and stays in the mainstream, you can bet that social media will be one of the most popular applications for the technology, bringing people together over vast distances and providing an entirely new user interface for social interactions.
- The Continued Rise Of Live Streaming
Some businesses may argue that live streaming already dominated in 2017. About 80% of consumers would rather watch a live video from a brand than read a blog and 82% would prefer live video to written social media updates. Now that social platforms and users have settled into the concept, 2018 is bound to bring with it not only a cool new way to interact with audiences online, but an expectation for your brand to keep up.
- A Change To The Standard Social Formula
Last year there were more than 50 million small businesses using social media to market their businesses. There’s no doubt that social media is popular for a reason, but the increased presence of brand-written content is leading to fatigue among users which makes them less likely to respond or engage. This shift in consumer behaviour is going to force brands to re-think their approach and consider a more unique approach to content and messaging.
- Gamification Extends Into Social
There’s no doubt that users love interacting with each other, even with complete strangers! There’s also no doubt that people love playing games so why not bring those two together to create a better overall experience? Since 2017 saw the rise of gamification and immersive gaming experiences, it’s only a matter of time before we see an app that blends social media and gaming more naturally. There’s no way to know what will come from merging these two interests but it’ll definitely be something worth exploring when it does!
- Social Ad Adoption
Now that brands are more established on social media, their focus is shifting to generating revenue and investing in ads. While most brands have already begun exploring ad potential across multiple platforms, this trend is going to grow even further as more small businesses catch up and work to compete with larger competitors.
While none of these trends are going to completely change the way brands and users interact with social media, they’ll definitely make for an interesting year. If your business is going to remain competitive moving forward, you’ll want to consider adopting and exploring these trends. Learn more about what they are, what value they present and how your business can leverage them for success.
Unsure how to move forward with your 2018 business goals? Consider scheduling a customized training session with Blab and start 2018 off with the knowledge you need to make things happen!
Entrepreneurship can be incredibly difficult. It can be stressful, tiring, exhausting, scary and often times, it can isolate you from friends and family who just don’t understand what you’re going through. It’s for this reason that I decided to start a small Facebook community where female entrepreneurs in the Windsor area can connect, network, educate and inspire each other on a regular basis. Members can share their entrepreneurship story, reach out for insight, promote events/promotions, ask questions, share inspiration, motivate others and just enjoy connecting with other women who understand their mindset and goals.
Business Babes Windsor is in its infancy right now, but it would be great to see more female entrepreneurs join up. Being a mentor is such a valuable experience and I’m a big advocate of helping others succeed. In my opinion, we rise by lifting others and this group makes that possible. Whether you’ve been an entrepreneur for years, you just started a business or you’re curious about what it all entails, this group offers the perfect casual backdrop for conversation and education at any level.
Supporting local is incredibly important to me so encouraging others to explore entrepreneurship by providing them with the tools, network and support they need is the best way to give back to Windsor. Small, independent businesses are what make every city unique and vibrant. Plus, at the end of the day, the world could use more dreamers and doers!
We ❤️ emojis! Which one is YOUR favourite?
Since the early days of the internet, Emoji’s have been the best way to transmit emotion in the written medium. As internet technology advanced, so did the use of the emoji. Simple text symbols turned into a full-fledged animated series. The best part about emojis is that we’ve all used them at some point. World Emoji day celebrates the history of these emotional expressions and encourages us all to be exceptionally emotive. After all, communicating your feelings in written form can be difficult so why not inject some fun? Long ago the world used to communicate in images, before alphabetic languages were developed, and now in the modern age we’re back to using them again.
To celebrate World Emoji Day, Blab is hosting a simple online contest and giving away three emoji swag packs with tattoos, air fresheners and stickers. Visit our Facebook page for more information!
FUN FACT: The date of Emoji Day honours the date shown on the iOS Calendar Emoji (July 17).
Launched by multimedia company Mashable in 2010, Social Media Day celebrates social media’s impact on global communication. Friday, June 30th, 2017 marks the eighth-annual official global celebration. Join us and a host of amazing local sponsors at Lanspeary Lions Outdoor Rink at Lanspeary Park – 1250 Langlois Avenue in Windsor from 11am-1:50pm on Friday, June 30th. This location has a roof, so we’re covered, rain or shine!
WEtech Alliance, a non-profit organization helping accelerate tech-based companies in Windsor-Essex and Chatham-Kent, along with its Social Media Superheroes – a peer-to-peer group of over 30 local social media superheroes that represent a cross-section of our community, including school boards, the media, non-profit organizations and businesses – will once again be celebrating the occasion with their 7th annual Community Chalk Tweet, with this year’s theme centred around Canada’s 150th Anniversary of Confederation.
WEtech Alliance has partnered with Windsor-Essex municipalities including City of Windsor and Town of Lakeshore, organizations and businesses including Cypher Systems Group, Motor City Community Credit Union and Strong Body Yoga & Fitness and media partners including Windsor Star,AM800 CKLW and CTV Windsor to make this a fun, FREE, community event open to all residence and visitors in Windsor-Essex.
The event will feature a giant outline of the Canada 150 logo painted on the ground by local artist DERKZ, with the community invited to fill in the outline by using chalk to draw and/or write their favourite things about Canada, Windsor and Essex County.
The event will feature a soundtrack of music from local artists; an aerial drone powered by DarkRoast Digital to capture the footage of the artwook being created below; free snacks compliments of The Hub Powered operated by Samantha Buhler, Blab Media and Parker DKI; a free Canada 150 t-shirt from Hogans Printing to the first 150 attendees; a celebration of Canadian Innovation through the CANnovation project and other Canadian themed giveaways compliments of the Windsor Express, Rogues Gallery Comics and Playdium 5 Pin Bowling and the Stilt Guys will be on hand to entertain the crowd in a big way!
For more info about Windsor’s free Social Media Day celebration, you can visit the official website at http://smdayyqg.com/
Last night was fantastic! I spent the evening in a room full of incredibly passionate and motivated female business owners. From clothing and accessories to handmade items, medical services and beyond, the Windsor Yacht Club was bustling with energy. I met so many great women, learned about some pretty cool businesses and even enjoyed a cocktail. Blab was proud to be a sponsor providing free (and blue) #girlboss cocktails to attendees, a door prize and goodies for the 50 vendors.
While the event only lasted a few hours, I was able to catch up with some friends and meet some people I’ve only ever chatted with on social media. I discovered some cool new products, businesses and people as I walked through the vendor space enjoying my delicious blue cocktail.
Crossing my fingers that more events like this happen in the future. It’s great to go out and support the community while socializing and networking. As a female entrepreneur, it’s always great to meet more women who understand the struggle and the joy of entrepreneurship.