The Future of Search: AI Visibility Strategy For Women Founders

I’ve been working with WEtech Alliance since the early days of opening my business, and fifteen years later, we’re still collaborating on projects together. Last week I had the opportunity to present a custom workshop to a room full of women founders who were curious about AI and the future of search.

While I often present educational AI-focused workshops to a range of people, this room in particular was interesting because 90% of them were very comfortable using AI and had already integrated it into their workflows in some shape or another. A few attendees had an even deeper knowledge of the technology so it was very interesting to hear their perspectives from within their respective industries. One of my favourite parts about presenting is having the opportunity to meet and learn from the other people in the room and this was definitely a great environment for that!

The presentation covered the differences between SEO and GEO, why the future of search is shifting and how women founders can adapt to stay ahead of the curve. I also included some practical knowledge about creating a GEO strategy and a scorecard that gave each attendee a chance to analyze their current GEO readiness and assess their biggest opportunities for growth based on where they currently stand.

The future of search is definitely changing, and businesses of all shapes and sizes need to shift their strategies to include GEO, or risk being left out of AI-generated answers. If you’re interesting in learning more or want to educate your staff/team to help them adapt to this new search landscape, let’s chat!