We embrace spring cleaning for our homes and our lives with open arms but what about our digital lives? Aren’t our social media accounts just as in need as our closets when it comes to purging and organizing? If your digital life could really use a good cleanse, consider these simple tips that will have you feeling better in no time:
Clean up the Clutter
We’re all guilty of using social sign ins across the internet because let’s be real, creating a new account login every single time we want to use an app or service, is way too time consuming. The problem is that many of us have been using social media for a decade so every time we use Facebook to authenticate a login through another app or service, we can end up with hundreds of apps that have access to our information on a regular basis, even if you haven’t accessed them for years. While we’re not asking you to stop using social sign in, it’s important to keep an eye on which apps have access so you can purge unnecessary connections. To do this, head to your Facebook page and click the arrow in the blue bar at the top of the screen. Select settings and then choose “Apps and Websites” along the left hand side. You’ll see a list of active apps that you have given access to and you can remove items right from that screen by selecting them and choosing Remove.
Polish Your Reputation
It’s no secret that your online reputation matters and employers are searching candidates on a regular basis. How would you fare if your employer looked you up today? While we all do what we can to protect our privacy and ensure we’re sharing and engaging appropriately, it can be hard to track down all the not-so-great decisions we made prior to caring about the workforce. Use a service like Scrubber Social to clean up embarrassing posts all the way back to the creation of your account so you can stop wondering what people are unearthing from the past when they look you up on social media platforms.
Give Your Accounts A Purge
It’s not hard to accumulate hundreds (or thousands) of followers over the course of time on each social media platform and while it’s always nice to have reassurance that you’re worthy of a follow, who you follow back mindlessly is half of the problem. Go through your social media accounts, specifically the accounts that you follow, and don’t be afraid to purge accounts that just aren’t serving you any more. Whether they were accounts you followed to enter contests or businesses you connected with years ago that you just don’t like anymore, removing them will lighten the load in your newsfeed and help you better curate the information you see and interact with on a regular basis. Tread lightly though, the last thing you want is to upset an old friend and cause an argument over an “unfriend” scenario. If you’re on the fence about removing someone on Facebook specifically, try the unsubscribe button instead so you can avoid their updates and all the drama of fully removing them from your circle of friends.
Create New Habits
Moving forward, the best way to stay on top of your social media accounts is to create new habits so you’re always conscious of the decisions you make. Get into the habit of daily maintenance that can make things easier for you in the long run and help you stay on top of things with minimal effort.
We’ve all been there; hunched over the computer, organizing our content in a third party software so we can blast it out over the course of the week and feel like we’ve accomplished something. While sourcing content is half the battle, figuring out when to schedule it to maximize engagement can be tricky. Instead of playing the guessing game next week, consider these updated stats that outline the best days and times to post your awesome content:
You’ve probably heard about it by now; the new king of content aka influencer marketing. There’s no denying that customers are smarter now than ever before. They don’t trust brands like they used to so they look to real humans to recommend products and services and that’s exactly how influencer marketing was born. If you aren’t familiar with what it means or how it works, you’ll want to take notes because it’s already a huge force in the marketing industry and it poised to continue growing as the years pass.
Easter is a holiday that tends to creep up and catch us off guard every year because the date is always changing! Even if you aren’t the religious type, it’s a time to celebrate spring, eat far too much candy and spend time with family. To me, it’s a little reminder that beautiful weather is on its way and that makes me happy! Ironically, my birthday this year falls directly on Easter Sunday so the holiday is taking on a whole new meaning for me haha! It’s the perfect excuse to indulge in even more goodies and treats. Even though it’s not your birthday and even though you may not be big into the holiday itself, as a business there are many ways you can get involved and encourage your followers/fans to engage:
- Host A Virtual Egg Hunt
Want to get followers/fans involved and encourage them to engage? Host a virtual egg hunt! Create a few custom social media posts with hidden Easter eggs and hold a competition to find them. Both Instagram and Facebook would be great platforms to incorporate for a hunt. You can even offer a prize for finding all the eggs that creates incentive for them to continue engaging through the holiday weekend or the week leading up to the big day.
- Create Seasonal Social Graphics
Changing your cover photos or incorporating easter graphics into your content schedule is a simple and fun way to get involved with any holiday and Easter is no exception. Remember to keep it bright and colourful and don’t be afraid to show off your team (think easter bunny ear selfies, easter egg competitions etc).
- Encourage Followers/Fans To Share Moments
Whether it’s taking a photo of their Easter table or sharing their creative Easter egg decorations, there are plenty of ways to encourage user-generated content for the long weekend. Whether you decide to host a contest or you just want users to share content for fun, there are a lot of options at your disposal. Just keep in mind that you’ll need to give people enough time to share and make it easy for them to do so.
- Host A Special Sale/Event
A long Easter weekend means that there’s more to the holiday than egg hunts and chocolate binging. People will be looking for things to do and experience over the course of the weekend so why not host an event or share a limited-time promotion? Whether it’s generating a simple Easter promo code for your online shop, hosting a family-friendly easter event at your location or including hourly specials to entice more visitors to come through the doors, there’s a lot of ways to have fun with it! Regardless of what you choose, don’t forget to create graphics that will help you promote everything online.
From the rise of grassroots influencers to society’s response to fake news and misinformation, the world of social media marketing is ever changing and 2018 is no different. If you want to stay current and ensure that you’re leveraging platforms to their full potential, understanding upcoming trends is the key. Below are the six main trends you should take note of as we move further into 2018:
- The Rise of Micro-Influencers
- Focus on Generation Z
- Twitter’s Bot Crackdown
- The impact of Call-Out Culture on Brands
- More Brands Will Use Messaging Platforms
- Social Media Marketer Battling Fake News
No matter how you pronounce it, the GIF is making a huge comeback! The glitter text and silly pixelated graphics that once graced our personal MySpace pages have returned and they are way cooler than they used to be. Whether it’s a dancing cat, silly character, popular saying or a ridiculous floating food item, there’s something for everyone. As GIFs continue to grow in popularity, more platforms and apps are adding them to our lineup of cool “stickers”.
Earlier this year, Snapchat started releasing moving filters and stickers and had since launched a full GIF library users can slap on their snaps for fun. Even Instagram recently released a GIF database that users can access when they post stories.
As a big lover of emojis and the personality they add to a standard message/response, it’s exciting to see the rise of GIFs since they open up a whole new door when it comes to having fun with content and creative. Almost every Instagram story Blab has posted since the launch of the GIF feature has included at east 1 GIF and I’m not ashamed to admit that! As a funky, eclectic brand, GIFs are a great way to add some personality and movement to every day messages. If you’re noticing the new found popularity GIFs but aren’t sure how to incorporate them, consider these simple tips:
1. Stay True To Your Brand
Regardless of your brand personality, there’s a GIF that’ll work for you. Don’t shy away from them entirely just because you have a more refined or professional reputation. Take the time to look through the databases and search specific words or objects that you could incorporate without the risk of abandoning the brand you’ve worked so hard to build.
2. Know When Enough Is Enough
Unfortunately, there is such a thing as overkill when it comes to GIFs. Does your post really need fireworks, two dancing cats, a winking pizza slice and glitter text? Know when to use GIFs to enhance your message and when to opt out or pair down to keep things simple.
3. Understand Your Audience
The type of content you share depends entirely on the type of people you’re speaking to and GIFs should follow the same principle. Know your audience inside and out and use that knowledge to determine if certain platforms or messages are better suited for GIFs.
I’m going to come right out and admit it; my web browser tabs are always a disaster. Between client accounts, Blab stuff, research, tools, software, google drive documents and social platforms, it doesn’t take a genius to realize that I overload my web browser on a daily basis and I’d be lying if I said it didn’t affect my productivity.
Searching through tabs with multiple windows open, trying to move information from one place to another and keeping it all organized was starting to feel like a full time job. What’s worse is that I rarely shut my computer down so I’ve always got that plethora of tabs and windows staring back at me when I open Google Chrome or Safari or both at the same time. It’s a never ending battle to have everything accessible at all times while still maintaining my productivity (and sanity).
Luckily, I discovered a new tool this week that has made a drastic difference in my productivity level and the clustered disaster that is my web browser. It’s called Station and I think I’m in love! A desktop based software that allows you to choose from a huge app library so you can add all your software, platforms and tools into one easy to navigate window. At first I was skeptics about what it supported and how it would all work but after just one work day, I already felt like I was on the right track.
I’ve been able to add social platforms like twitter and Facebook Ads manager, I’ve got my slack hooked up, Trello, Gmail, my google drive, google calendars and multiple social management softwares. Now when I open my laptop in the morning, everything is organized and I’m kept away from my web browser unless I need to look up some information online so my focus is on the daily tasks that matter most and not elsewhere. The best part? It’s FREE and it works with Windows and iOS.
What’s your personal favourite productivity tool?
Social media marketing is something that businesses of all sizes struggle to understand and leverage. Often they don’t know where to start, which platforms to use, how to create content, when to post, how to engage etc so approaching this medium as a marketing tool can feel quite off-putting. If you know that you need to up your social media game this year but aren’t sure where to begin, use the questions below to kickstart your goals and get you one step closer to success:
Know Your Target Market
When you’re talking to someone (on any platform), you need to know what matters most to them. You need to undderstand their triggers, likes, dislikes, values, morals and personalities in order to curate content they’re going to engage with. Before you do anything else, make sure you know your audience by asking these four questions:
- Who is your ideal customer? (don’t say everyone)
- What do they enjoy doing in their free time?
- Where do most of them live?
- What can you do to better target your audience in 2018?
Understand Your Motivation
Social media can help you accomplish some amazing things but it isn’t the be-all-end-all of marketing so make sure you know the motivation behind why you’re using it and what you want to accomplish before you push forward:
- Why are you using social media?
- How have other businesses in your industry leveraged social media? Can you learn from them?
- What are your expectations when it comes to social media?
- How will you measure success on social media?
Focus On Engagement
Social media was created to help people engage in a different way so it’s only natural that you focus on how to engage properly once you’ve become active on any platform:
- On a scale of 1-10, how heavily will you focus on engagement this year?
- Are there any hashtags you could use to help with your engagement?
- Can you participate in any fun online events to help build engagement (i.e. Twitter chats, Facebook groups)?
- Should you use the 80/20 rule (80% content from others, 20% your content)?
Create Compelling Content
It’s no secret that content marketing is the new big thing! Creating unique content and finding ways to repurpose and share it across multiple platforms will help you step up your social media game:
- Have you considered starting a blog? If so, which platform works best with the website you already have (i.e. wordpress)?
- Will you create a content calendar that outlines what you’ll post, at what time and how often?
- Will you invest in live video creation? If so, on which platform(s)?
- Will you have a newsletter (i.e. Mailchimp)?
Choose Platform(s) Wisely
Where you put down roots online matters. Match profiles up with your business goals to make sure that you’re moving in the right direction and talking to the right people:
- Which social media platforms do you want to have a presence on? Which would you rather avoid?
- Which new platforms do you want to learn more about?
- Which social media platform(s) will you spend less time on this year? Why?
- How will you measure your success across all platforms?
What other questions can you ask to help you set your social media goals?
Snapchat can be a safe haven and a platform where people can capture and share memories. Although, some might argue that it’s the most confusing and useless platform they’ve ever experienced. Needless to say, you either love it or you hate it. While there isn’t really a wrong way to use Snapchat, there are definitely ways you can ease into it like a professional if you’re interested in trying it out. Whether you’re a born millennial or an old, cranky, retired person trapped inside a 20 year old’s body, you can use these tips to get started:
Adjust Your Mindset
While many have copied the concept, none have succeeding in removing Snapchat from its pedestal. The beauty of Snapchat is also its biggest strength, all content shared on the platform disappears in 24 hours. Snapchat’s core principle is simple: Send that awkward, unfiltered selfie, snap a quick pic of the sky, record yourself lip-syncing to an embarrassing song. It’s not going to stay in your digital archive forever so why not just live in the moment? It’s all about instant gratification, for yourself and for the people you send content to.
Keep Up With Changing Lenses
With all the lenses available within the app, it’s nearly impossible to take a bad snap! Be prepared to laugh at yourself as you play with the voice changes and silly effects. The best part is that they change all the time so there’s always something new to play with. Plus, if you create a bitmoji character and link it with the app, you’ll unlock even more ever-changing lenses.
Have Fun With Filters
While lenses add a really cool augmented reality vibe to the app, filters are another great way to some fun to your snaps. They let you add text, locations, branded messages, time stamps, the current temperature and even the current speed at which you’re travelling. The best part about them is that you don’t have to choose just one! You can layer multiple filters on screen at the same time to add multiple effects.
Create A Snapcode
Are you really using Snapchat if you aren’t promoting your Snapcode? Your Snapcode is basically a personal barcode on Snapchat. You can post it anywhere online and anyone can add you on Snapchat by opening the app and pointing the camera at your code. You can keep it as the basic ghost illustration or you can add a series of 5 quick selfies to jazz it up a bit.
Design A Geofilter
If you’re looking to add something fun and unique to your next event, why not design a custom geofilter? They’re called geofilters because they’re restricted to a certain area so you can create one that customers can use when shopping at your business, dancing the night away at your wedding, or visiting a certain area. While they aren’t free, they also don’t cost a fortune and increase in price based on the area you want to cover.
What’s your best tip/trick for new Snapchat users?
There’s no doubt that social media is an incredible marketing tool! It gives businesses a place to tell their story and engage with their customers on a level that no other medium can compete with. Whether you’re a small home-based business or a multi-million dollar corporation, social media provides a level playing field and new opportunities that continue to grow and develop as the years pass….but all this potential can be overwhelming! As a small business owner, where do you start? If you need to make a big impact with a small budget, you should consider custom social media training sessions. Here are five reasons why you should elevate your knowledge while investing in yourself and your business this year:
1. Training can help you reach your goals faster
Some goals can be easily attained based on your current skill set and connections but others can take a lot more time to conquer due to lack of time, resources or knowledge. Social media training sessions can help you reach those seemingly unattainable and frustrating social media goals faster by empowering you with the knowledge, confidence and skills necessary to get the job done on your own time!
2. Training doesn’t require a massive budget or a long-term commitment
Unlike the cost associated with traditional marketing campaigns or long-term agency contracts, social media training can be booked and paid for on an as-needed basis. No contract is required and you can book as few or as many sessions as you want. Whether you’re looking to invest in training every month to keep your knowledge current, or you’d prefer to invest in one session to help you solve a specific problem you’re currently facing, training gives you that freedom.
3. Training is the first stepping stone into a world full of opportunities
Often times the one thing that holds most businesses back from truly exploring and leveraging social media, is their lack of confidence. Training sessions don’t just provide extensive insight and knowledge, they also empower business owners to make decisions, set goals and accomplish tasks they once felt too uncomfortable facing themselves. Training is the first step towards being able to fully leverage social media to accomplish your goals, whatever they may be.
4. Training allows you to prioritize your time
It’s no secret that social media can be incredibly time consuming. One thing leads to another and before you know it, your 30 minutes of time of the platform has turned into 3 hours and you feel like you’ve accomplished nothing in the process. The great thing about training is that knowledge truly is power, especially when it comes to efficiency. Sometimes it can be a time consuming task just to find a simple button or feature so the better you understand the platforms you’re working with, and the more comfortable you feel navigating them, the more likely you are to accomplish your tasks on these platforms quickly. Time is money am I right?
5. Training keeps you in control
Many businesses are worried about investing in social media because they don’t like the thought of someone else being in control. Social media training does the exact opposite; it keeps you in the driver’s seat the entire time. You’re in control of the topic, you get to ask all the questions and you guide the session entirely from start to finish.