We’ve all been there; hunched over the computer, organizing our content in a third party software so we can blast it out over the course of the week and feel like we’ve accomplished something. While sourcing content is half the battle, figuring out when to schedule it to maximize engagement can be tricky. Instead of playing the guessing game next week, consider these updated stats that outline the best days and times to post your awesome content:
You’ve probably heard about it by now; the new king of content aka influencer marketing. There’s no denying that customers are smarter now than ever before. They don’t trust brands like they used to so they look to real humans to recommend products and services and that’s exactly how influencer marketing was born. If you aren’t familiar with what it means or how it works, you’ll want to take notes because it’s already a huge force in the marketing industry and it poised to continue growing as the years pass.
From the rise of grassroots influencers to society’s response to fake news and misinformation, the world of social media marketing is ever changing and 2018 is no different. If you want to stay current and ensure that you’re leveraging platforms to their full potential, understanding upcoming trends is the key. Below are the six main trends you should take note of as we move further into 2018:
- The Rise of Micro-Influencers
- Focus on Generation Z
- Twitter’s Bot Crackdown
- The impact of Call-Out Culture on Brands
- More Brands Will Use Messaging Platforms
- Social Media Marketer Battling Fake News
It’s no secret that winter can be pretty dreary and painfully long but it does offer up a lot of joy during the holidays. As a brand, there are plenty of opportunities to sell, engage and inspire your audiences online but with so many family gatherings, parties and the desire to hibernate, when is best? As with any other time of the year, there are certain days of the week and certain times of the day that are best when it comes to gaining the attention of your followers. It’s also important to remember that every platform is different, not only in regards to what they offer but also how users engage with brands on those platforms.
Do you have any tips for businesses that want to engage audiences online during the winter?
Do you find you engage more or less with brands on social during the colder months?
Visual content is incredibly important in the digital realm but sometimes tracking down and updating image sizes for each social platform can be time consuming. We found this great infographic from Constant Contact that outlines image sizes for some of the most popular social platforms so the next time you need to create a branded graphic or refresh your current images, you can get it done in no time!
Instagram can be a difficult platform to master. Everyone loves looking at photos but when it comes to real interaction and engagement between brands and users, things can get tricky. Thankfully, Dan Zarrella of HubSpot took it upon himself to gather a datatset of 1.5 million, randomly selected photos from over half a million different Instagram users in order to analyze what works and what doesn’t when it comes to filters, colours, subjects and more. Take a look at the infographic below and see if your brand is on the path to success!
An interesting infographic from the folks at HighQ was featured on Social Media Today recently so I thought I’d share it. Some people have called 2015 the year of video marketing and as predicted, video has started to play a vital role in social marketing. Email blasts featuring videos, the rise of apps like SnapChat, Vine and Periscope and the fact that major social players like Facebook and Twitter are making it easier to integrate video into their platforms speaks volumes.
The question everyone wants to see answered: Are people actually watching?
What about you? Do you prefer to interact with a video over a photo or text post?
Every single day thousands of businesses are using social media to recruit talent online. Linkedin still rules the web as the place to be for employers, but more companies are now starting to use Facebook and Twitter to find employees as well. Check out this infographic below to see how social media has changed the way businesses recruit talent. As a business do you use social media to find employees? Which platforms do you find most effective?