Old Credit Card Transactions May Soon Be Obsolete

At Blab!, we love cool technology, especially if it makes a big difference in the lives of small business owners like ourselves. In the United States, a mobile application called Square has begun a payment revolution and small business owners across the nation are learning how to eliminate costly swiping equipment and take a new look at how their mobile device can help them do so.

Twitter co-founder, Jack Dorsey, launched Square in December 2009 but received bad press for months as critics and news sources picked away at its unique foundation. As we fast forward through the majority of 2010, the application has begun to take flight, despite criticism that should the application take off, Visa and Mastercard would be likely to follow suit and if so, would most likely find a way to block Square from accepting their cards.

Square has eliminated the days of portable credit cards machines. The mobile application prompts users to register online and once they do so, they are given a small device that plugs directly into their mobile phone or computer and can read credit cards. The application works on the iPhone, iPad and Android devices as well as any computer. It allows small business owners to process payments while eliminating the need for expensive swiping machines. It keeps track of all the money you spend and receive and files electronic receipts. Square is programmed to deposit $1000 of your money into your personal bank account on a weekly basis so you don’t have to deal with transfers or banks in general.

In terms of security, Square meets and exceeds industry standards for privacy, meaning secure transactions and peace of mind. There are no monthly fees or contracts required and the hardware is free with registration. Compared to regular swiping machine costs, Square could save you a lot of money. Plus, who doesn’t want to be the small business that leads the way into the future of credit card payments?

When you register online, Square also sends a sticker along with your hardware so you can prominently display the new method of payment and undoubtedly spark some interest in your customers. As shallow as it sounds, being one of the first businesses to adapt this technology could have big benefits and definitely conveys a savvy image to consumers.

What we like best about this application is that it’s realistic and it can help all different businesses! Anyone from hot dog vendors who don’t have the money to purchase the equipment, to trendy coffee shops who are looking to save paper, to businesses who accept credit card payments on a regular basis and are tired of dealing with the hassle of transfers and the fees involved in processing transactions.

The only major downfall is that you must have a US bank account and US address to use this application to process payments. As a Canadian I am accustomed to being “shafted”, if you will, when it comes to new applications and a variety of other items not being available in our country. I am confident, however, that Square will come around to include Canada as they begin to expand and businesses realize the potential the mobile application offers.

In the end, there really is no way of knowing what the future holds for Square or its creator, Jack Dorsey. All we can do is sit back and watch. Plus, if it doesn’t work out for Jack, at least he has Twitter to fall back on!

The New Age Of Entertainment

Foursquare may have been the first to make the “check-in” famous, but it certainly won’t be the last. In recent months, multiple services have appeared that are offering consumers the ability to “check-in” to entertainment and cultural concepts. Since the beginning of time, mankind has always possessed the desire to share, it is the means by which we do so that is constantly evolving. Whether it’s discussing a new episode of The Bachelorette, comparing opinions on characters from your favourite movie or just letting the world know how strongly a book resonated with you; GetGlue, Miso, and Philo are your outlets.

These services each have mobile and web applications that promote entertainment-driven social behaviour and each of them has harnessed the power of the check-in.

Philo focuses on live television and is doing so quite effectively. It pulls TV listings directly from cable companies and allows app users to earn show-specific awards based on what they watch and how often they’re watching. The reward system is similar to a hierarchy, as users will work their way up a ladder to earn credits for shows.

Miso, also known as the “foursquare for TV”, creates a social atmosphere for TV viewers. It supports TV show and movie check-ins through iPhone, iPad and web based applications while rewarding frequent viewers with badges.

GetGlue supports check-ins for much more than the mainstream television, it also supports books, celebrities, wine and video games. Users are offered stickers as rewards for app activity.

Checking in and allowing users to make social connections with culture is something that Twitter and Facebook cannot compete with. What each of these services strives for is to set themselves apart from other social networking outlets. Tweeting and updating a status is temporary and within a short period of time tends to fades away and become forgotten. What GetGlue, Miso and Philo offer is of more permanence. Essentially consumers are rewarded for engaging in frequent behaviour and demonstrating loyalty for specific networks, television shows, movies, books etc. It promotes interactivity with a multitude of cultural aspects in our everyday lives and when you stop to process the concept, it seems like a no-brainer.

On the other end of the spectrum, TV networks are salivating over the data mining possibilities. These services offer networks the ability to track a viewer’s engagement level throughout a program as well as further explore the demographics and psychographics of the specific target market. Using these services, networks would have the opportunity to fully engage viewers and ultimately be in control of boosting ratings.

When it comes down to it, each service is offering their variation of Foursquare’s model with the same cultural interaction process in mind. For the time being they will battle it out with consumers and networks but unfortunately, with all three offering similar services, only the best can survive.