Happy World Emoji Day!
We ❤️ emojis! Which one is YOUR favourite?
Since the early days of the internet, Emoji’s have been the best way to transmit emotion in the written medium. As internet technology advanced, so did the use of the emoji. Simple text symbols turned into a full-fledged animated series. The best part about emojis is that we’ve all used them at some point. World Emoji day celebrates the history of these emotional expressions and encourages us all to be exceptionally emotive. After all, communicating your feelings in written form can be difficult so why not inject some fun? Long ago the world used to communicate in images, before alphabetic languages were developed, and now in the modern age we’re back to using them again.
To celebrate World Emoji Day, Blab is hosting a simple online contest and giving away three emoji swag packs with tattoos, air fresheners and stickers. Visit our Facebook page for more information!
FUN FACT: The date of Emoji Day honours the date shown on the iOS Calendar Emoji (July 17).
Giveaway Alert: Win Two Epic Winery Passports
Do you use Facebook? Do you love wine? If you’ve answered yes to both of these questions then it’s your lucky day because Blab is giving way two EPIC Winery Passports on Facebook and you could win! Follow this link to the original post, complete all the qualifying actions as stated and cross your fingers because you might have the best excuse ever to visit some of our amazing local wineries.
Not familiar with the passports? These little booklets contain information/maps/directions for all of our EPIC local wineries as well as discounts/special promotions for pass holders at the wineries and other businesses in the county. Use your passport to get a freebie or discount at a whole bunch of awesome local restaurants, shops and more. Plus, once you collect a stamp from 5 wineries, you get entered to win a quarterly draw! To learn more about EPIC wineries and the passports, check out their website.
Contest closes Thursday February 9th 2017. Enter now for your chance to win and good luck!
Blab Celebrates Social Media Day
Each year on June 30th, the world comes together to acknowledge and celebrate the value of social media and how it’s impacted our lives for the better. Cities across the globe celebrate with concerts, events, panel discussions, tweetups and engaging activities that bring the community together as part of a larger discussion. Blab wanted to get involved on a larger scale this year so we’ll be facilitating a discussion about the history of social media on Twitter using the hashtag #WESMDAY2016 while also running a contest and giving away gift cards to four local business that are doing a fantastic job creating and growing their social presence. To enter our contest, click here. But don’t wait too long, it’s only open until midnight tonight!
Social Media Day is an important day of celebration for businesses of all sizes. The tools social platforms provide allow companies with 2 employees to compete on the same level as companies with 2000 employees and the medium in general does a great job of breaking down the barriers of traditional advertising, allowing interaction and engagement for all. As a small business, we know that it’s very important to promote and support other local businesses, especially when their digital presence helps push Windsor into the spotlight online. Regardless of size, industry or target market, the businesses chosen for our Social Media Giveaway have all demonstrated the importance of “finding your thing” online and working hard to do it better than anyone else. The following businesses that were selected for the giveaway each have a social strong-suit that’s worth highlighting and is something we can all learn from:
Cafe March 21st
A charming cafe in downtown Windsor that specializes in pour-over coffee, Cafe March 21st is bursting from the seams with personality. While small in size, the space is quirky, fun and completely unique and owner Henry does a fantastic job of transferring that personality online. The cafe’s social accounts are filled with fun photos, cool updates and customer-generated content that perfectly conveys the brand’s personality in the digital realm. Using social media as an extension of your brand while staying true to its personality can be a difficult task, but the crew at March 21st has nailed it!
Windsor Rock Gym
It can be difficult to generate excitement for a business before its even opened, but Windsor Rock Gym has done a fantastic job of getting the community involved with their launch months before it happens by creating a visual progress checklist and posting updates online as the project nears completion. Often times businesses will begin their social media journey months or years after opening their doors. Taking the plunge before they’ve even become operational would pose a serious challenge for most, but not Windsor Rock Gym! Thank you for setting a great example for other businesses and proving that social media success is about more than sales.
Carrots N’ Dates
In a city full of amazing restaurants, photography can not only help differentiate you, but it can set you far apart from the pack. Carrots N’ Dates, a cozy cafe specializing in wholesome, gluten free and 100% plant based food, has a habit of pumping out some seriously impressive food photography and we couldn’t help but notice. Since launching in 2012 they’ve done a fantastic job of using visuals to share the wholesome goodness they serve every day. Their Instagram photos are a sneak peak inside their well-crafted menu and give consumers a chance to better understand the amount of care and effort that goes into each dish they prepare.
Ask any marketing expert and they’ll tell you that 2016 is the year of live video and while it offers incredible opportunities and value, a lot of businesses are shying away from it because they aren’t sure how to incorporate it and execute it properly. Shop Eco, a popular eco-friendly boutique in Walkerville, has embraced it on multiple platforms and continues to add value for their growing community with product reviews, updates, sneak peaks etc. It’s refreshing to see a small business dive right in and embrace technology, especially when it can sometimes be a scary transition. If you haven’t had a chance to check out their videos yet, you can visit them on Facebook or Instagram and see the value they provide firsthand!
Blab will also be heading out to Bull n Barrel at 4:30 for the Social Media Day Afterparty so if you’re a fan of social media or you just want to meet some like-minded individuals, come out and have some fun. Want to join in on the conversation online? Use the hashtag #WESMDAY2016 and let’s get chatting!
❤️?? Happy Social Media Day ??❤️
Tim Hortons To Roll Up More Winners After Social Media Frenzy
This past Monday marked a milestone for Tim Hortons as they started yet another Roll Up The Rim event. This year was different though, the company was determined to change things and this sudden reaction came from a serious backlash through social media platforms in 2010. There were blogs simply dedicated to keeping track of how many coffees were winners, there were angry social media status updates and countdowns which undermined the company by stating that the odds were horrible and the contest simply wasn’t worth it anymore. With people all over the country getting fed up with Tim Hortons, the company knew they had to make changes fast for the next Roll Up The Rim event; and that’s exactly what they did.
As of 2010, Tim Hortons claimed that the odds of winning a prize were 1-in-9 and that these odds are audited daily when producing new cups for the contest. The number of available food prizes are part of the changes Tim Hortons made to the Roll Up The Rim contest this year. Last year there were 31 million food prizes and this year that number has been bumped up to 47 million to increase the overall odds to 1-in-6 and boost the number of winning cups by about 50%.
Tim Hortons has also decided to offer social media users something extra in hopes of drowning out the complaints. They created a photo builder on their Roll Up The Rim page that allows users to upload a photo of their choice with a frame and multiple statement options such as “I ♥ RRRoll Up!” They’ve even added a RRRoll up the Rim Roulette game on their website that gives registered users an extra chance to win every day by spinning the wheel for a $25 Tims card or the grand prize of free coffee for a year. If you’re a big fan, don’t forget to enter into the Longest Rolling RRR contest. All you have to do is record your longest rolling RRR right on the Time Hortons website and upload it with a photo. Your entry is automatically entered and posted to Facebook for fans to view. Who knew coffee could be so interactive?
It seems like the coffee giant has really taken a lot of things into consideration. I’d like to congratulate them on being so proactive by taking the time to listen to their customer complaints, researching their online brand reputation and using this information to move their business forward. This is a great case study for businesses of all sizes! Sometimes it’s difficult to research all the negative comments and feedback, but in the end, the more you know the more changes you can make to improve customer experiences and repair any damages your brand may have encountered online and offline.