Tag: Dark Social
Facebook Launches Messenger Day To Compete With Snapchat
Big news from Facebook this week but it seems like we’ve heard it all before. Surprise! Yet another Snapchat clone has entered the social realm and so far, it’s exactly what I expected. While it offers stickers, the ability to doodle and other similar Snapchat features, the prospect of opening the “dark social” door and inviting in the Facebook world is not something I’m ready to do and I think many other people agree. Not only that, but it’s no secret that each platform has its own function/value so adding these Snapchat copycat features comes across as slightly desperate. There’s nothing wrong with trying to attract a valuable digital audience but loosing sight of your brand identity and straying away from your core offerings for the sake of keeping up with competitors is a whole other story.
Have you used Facebook’s Messenger Day yet?
Do you plan on incorporating it into your daily social itinerary?