Easter is a holiday that tends to creep up and catch us off guard every year because the date is always changing! Even if you aren’t the religious type, it’s a time to celebrate spring, eat far too much candy and spend time with family. To me, it’s a little reminder that beautiful weather is on its way and that makes me happy! Ironically, my birthday this year falls directly on Easter Sunday so the holiday is taking on a whole new meaning for me haha! It’s the perfect excuse to indulge in even more goodies and treats. Even though it’s not your birthday and even though you may not be big into the holiday itself, as a business there are many ways you can get involved and encourage your followers/fans to engage:
- Host A Virtual Egg Hunt
Want to get followers/fans involved and encourage them to engage? Host a virtual egg hunt! Create a few custom social media posts with hidden Easter eggs and hold a competition to find them. Both Instagram and Facebook would be great platforms to incorporate for a hunt. You can even offer a prize for finding all the eggs that creates incentive for them to continue engaging through the holiday weekend or the week leading up to the big day.
- Create Seasonal Social Graphics
Changing your cover photos or incorporating easter graphics into your content schedule is a simple and fun way to get involved with any holiday and Easter is no exception. Remember to keep it bright and colourful and don’t be afraid to show off your team (think easter bunny ear selfies, easter egg competitions etc).
- Encourage Followers/Fans To Share Moments
Whether it’s taking a photo of their Easter table or sharing their creative Easter egg decorations, there are plenty of ways to encourage user-generated content for the long weekend. Whether you decide to host a contest or you just want users to share content for fun, there are a lot of options at your disposal. Just keep in mind that you’ll need to give people enough time to share and make it easy for them to do so.
- Host A Special Sale/Event
A long Easter weekend means that there’s more to the holiday than egg hunts and chocolate binging. People will be looking for things to do and experience over the course of the weekend so why not host an event or share a limited-time promotion? Whether it’s generating a simple Easter promo code for your online shop, hosting a family-friendly easter event at your location or including hourly specials to entice more visitors to come through the doors, there’s a lot of ways to have fun with it! Regardless of what you choose, don’t forget to create graphics that will help you promote everything online.
It’s no secret that winter can be pretty dreary and painfully long but it does offer up a lot of joy during the holidays. As a brand, there are plenty of opportunities to sell, engage and inspire your audiences online but with so many family gatherings, parties and the desire to hibernate, when is best? As with any other time of the year, there are certain days of the week and certain times of the day that are best when it comes to gaining the attention of your followers. It’s also important to remember that every platform is different, not only in regards to what they offer but also how users engage with brands on those platforms.
Do you have any tips for businesses that want to engage audiences online during the winter?
Do you find you engage more or less with brands on social during the colder months?