Technically we could swap the date in the title with any date in the last 10 years and this would still be a relevant message, but for the purpose of keeping this current, let’s stick with 2019. The marketing opportunities within the realm of social media marketing have done nothing but grow exponentially for years on end and we’ve all been witnesses. Whether we’re spending our personal time exploring these platforms to stay in touch with friends or land a new job, or we’re doing research to see how they could help our startups or employers send their messages out into to the world, social media has become an unavoidable part of our every day lives. So much so, that brands and businesses have caught on and it’s more clear than ever that this is where you need to be to succeed.
That being said, are you keeping up with the times? Are you two steps ahead of your competitors or five steps back? If you’re going to make any resolutions in 2019, make one to really sit down and find your place on social media so you can invest accordingly.
Whether you’re skeptical (seriously? STILL?!) or just need some reminding, here are five reasons why you really really really need to invest in social media marketing for your business in 2019:
It Provides Authenticity
As a society, we’re far past the point of trusting everything that advertisers say. We’re skeptical, educated and bolder than ever when it comes to our outlook on marketing so as a business, you need to adapt. Social media gives your brand a channel to push out messages on a regular basis, that aren’t robotic advertisements, and stay in touch with consumers by offering a transparent view into your company that lends itself well to the overall genuine vibe that all consumers are searching for.
It Helps Strengthen Search Engine Optimization
SEO is the acronym that we’re all familiar with but aren’t quite sure what it means or how to achieve maximum success using it as part of a marketing strategy. Luckily, you don’t have to know much to know that updating social media profiles regularly can help you show up in relevant search results on Google.
It Works Well With Your Other Advertising Initiatives
Research has proven that 81% of consumers research a business online before they make a purchase so where you show up, what information is provided and how you come off to the world are incredibly important. Social media campaigns are just one part of the puzzle. Make sure that when you’re running a promotion or campaign on other platforms (newspaper, radio, television, magazines, in-store handouts etc), that your social channels match. It’s all about using them as part of an overall strategy.
It’s Cost Effective
Seriously, for real. While the platforms themselves are free to join, it’s no secret that we’re not all exactly equipped and confident navigating them on our own. Even if you pay for assistance with platform maintenance, the cost breaks down to just dollars per day and isn’t your time worth much more than that? You could also invest in custom training sessions to help you feel more confident setting and achieving goals online. Either way, the cost is a fraction of what you’d pay for a one-off magazine ad the size of a business card. Plus, the skills you learn are much more valuable in the short and long term than the real estate on any one magazine page.
It Builds Engaged Communities
Regularly updating your social media channels means you’re giving consumers a chance to learn more about you and what you offer. When followers interact with your content, their personal connections can see that they’ve endorsed and supported you and that’s worth much more than a 15 second radio spot ever will be. Over time, an engaged online community builds on itself in ways that other mediums just can’t compare with.