Jessica was immediately addicted. She spent hours pouring over recipes and ogling adorable pet photos. It took some convincing, but she finally encouraged me to check out the social bookmarking site for myself and since joining I haven’t looked back.
Pinterest prides itself on connecting people all over the world through things they find interesting. It’s a social bookmarking site focused entirely on visuals. Users create a profile with as many custom “boards” as they want. These boards help them organize their interests (pins). To simplify things, your profile is essentially like a bunch of bulletin boards and whenever you come across something of interest online, you can “pin it” to the board of your choice and keep all your favourite things organized. After using the service I can honestly say that bookmarking based on visuals is a lot more appealing and fun than simply dropping a link on your toolbar or in your online folders and finding it months later buried in the clutter.
As a marketing tool Pinterest offers value for a variety of reasons. When users join and create a profile, they are given the option to add a “Pin-It” bookmarklet to their toolbar which allows them to add pins to their boards without even browsing the Pinterest site. This bookmark allows users to grab any photo from any site and attach it to a board on their profile. Anytime someone “pins” something from your site, you can gain thousands of potential new site visitors depending on the size of the users Pinterest network. It all comes back to positive word of mouth!
Local Windsor business Intimate Weddings has found some serious value in Pinterest. The husband and wife duo maintain an abundant source of all things wedding related on their website and are extremely impressed with Pinterest as a marketing tool. The platform allows them to share photos and wedding inspiration with hundreds of women online. It’s a place for them, as a business, to interact with brides-to-be and it promotes transparency. People like knowing that a business is made up of real people with real opinions and Pinterest helps Intimate Weddings connect with women on that personal level.
Just as Facebook offers “like it” buttons and Google+ offers “+1” buttons, Pinterest offers a “Pin-It” button that can be placed on any website so visitors can pin the content and share it with their network on Pinterest. Naturally the site can’t come close to Facebook or Google in terms of the number of users, but it’s a growing trend that will take the web by storm sometime soon. The site has already garnered interest from industry professionals and is sure to make a big splash in 2012. Check out the site for yourself and see what all the hype is about but don’t forget you’ll need an invite from a current user in order to join!