Technically we could swap the date in the title with any date in the last 10 years and this would still be a relevant message, but for the purpose of keeping this current, let’s stick with 2019. The marketing opportunities within the realm of social media marketing have done nothing but grow exponentially for years on end and we’ve all been witnesses. Whether we’re spending our personal time exploring these platforms to stay in touch with friends or land a new job, or we’re doing research to see how they could help our startups or employers send their messages out into to the world, social media has become an unavoidable part of our every day lives. So much so, that brands and businesses have caught on and it’s more clear than ever that this is where you need to be to succeed.
That being said, are you keeping up with the times? Are you two steps ahead of your competitors or five steps back? If you’re going to make any resolutions in 2019, make one to really sit down and find your place on social media so you can invest accordingly.
Whether you’re skeptical (seriously? STILL?!) or just need some reminding, here are five reasons why you really really really need to invest in social media marketing for your business in 2019:
It Provides Authenticity
As a society, we’re far past the point of trusting everything that advertisers say. We’re skeptical, educated and bolder than ever when it comes to our outlook on marketing so as a business, you need to adapt. Social media gives your brand a channel to push out messages on a regular basis, that aren’t robotic advertisements, and stay in touch with consumers by offering a transparent view into your company that lends itself well to the overall genuine vibe that all consumers are searching for.
It Helps Strengthen Search Engine Optimization
SEO is the acronym that we’re all familiar with but aren’t quite sure what it means or how to achieve maximum success using it as part of a marketing strategy. Luckily, you don’t have to know much to know that updating social media profiles regularly can help you show up in relevant search results on Google.
It Works Well With Your Other Advertising Initiatives
Research has proven that 81% of consumers research a business online before they make a purchase so where you show up, what information is provided and how you come off to the world are incredibly important. Social media campaigns are just one part of the puzzle. Make sure that when you’re running a promotion or campaign on other platforms (newspaper, radio, television, magazines, in-store handouts etc), that your social channels match. It’s all about using them as part of an overall strategy.
It’s Cost Effective
Seriously, for real. While the platforms themselves are free to join, it’s no secret that we’re not all exactly equipped and confident navigating them on our own. Even if you pay for assistance with platform maintenance, the cost breaks down to just dollars per day and isn’t your time worth much more than that? You could also invest in custom training sessions to help you feel more confident setting and achieving goals online. Either way, the cost is a fraction of what you’d pay for a one-off magazine ad the size of a business card. Plus, the skills you learn are much more valuable in the short and long term than the real estate on any one magazine page.
It Builds Engaged Communities
Regularly updating your social media channels means you’re giving consumers a chance to learn more about you and what you offer. When followers interact with your content, their personal connections can see that they’ve endorsed and supported you and that’s worth much more than a 15 second radio spot ever will be. Over time, an engaged online community builds on itself in ways that other mediums just can’t compare with.
So what are you waiting for?
Reach out today and let’s get social!
Social media marketing is something that businesses of all sizes struggle to understand and leverage. Often they don’t know where to start, which platforms to use, how to create content, when to post, how to engage etc so approaching this medium as a marketing tool can feel quite off-putting. If you know that you need to up your social media game this year but aren’t sure where to begin, use the questions below to kickstart your goals and get you one step closer to success:
Know Your Target Market
When you’re talking to someone (on any platform), you need to know what matters most to them. You need to undderstand their triggers, likes, dislikes, values, morals and personalities in order to curate content they’re going to engage with. Before you do anything else, make sure you know your audience by asking these four questions:
- Who is your ideal customer? (don’t say everyone)
- What do they enjoy doing in their free time?
- Where do most of them live?
- What can you do to better target your audience in 2018?
Understand Your Motivation
Social media can help you accomplish some amazing things but it isn’t the be-all-end-all of marketing so make sure you know the motivation behind why you’re using it and what you want to accomplish before you push forward:
- Why are you using social media?
- How have other businesses in your industry leveraged social media? Can you learn from them?
- What are your expectations when it comes to social media?
- How will you measure success on social media?
Focus On Engagement
Social media was created to help people engage in a different way so it’s only natural that you focus on how to engage properly once you’ve become active on any platform:
- On a scale of 1-10, how heavily will you focus on engagement this year?
- Are there any hashtags you could use to help with your engagement?
- Can you participate in any fun online events to help build engagement (i.e. Twitter chats, Facebook groups)?
- Should you use the 80/20 rule (80% content from others, 20% your content)?
Create Compelling Content
It’s no secret that content marketing is the new big thing! Creating unique content and finding ways to repurpose and share it across multiple platforms will help you step up your social media game:
- Have you considered starting a blog? If so, which platform works best with the website you already have (i.e. wordpress)?
- Will you create a content calendar that outlines what you’ll post, at what time and how often?
- Will you invest in live video creation? If so, on which platform(s)?
- Will you have a newsletter (i.e. Mailchimp)?
Choose Platform(s) Wisely
Where you put down roots online matters. Match profiles up with your business goals to make sure that you’re moving in the right direction and talking to the right people:
- Which social media platforms do you want to have a presence on? Which would you rather avoid?
- Which new platforms do you want to learn more about?
- Which social media platform(s) will you spend less time on this year? Why?
- How will you measure your success across all platforms?
What other questions can you ask to help you set your social media goals?