Social Media Marketing World 2016

Although I’ve never been able to attend this incredible event in person, I’m excited to announce that this year Blab Media has registered for a virtual conference pass! Over 100 presentations from industry experts covering a massive range of topics from building engagement online to mastering the art of the podcast and I can soak it all in from the comfort of my own home while networking with attendees online. The event takes place April 17-19 in San Diego California and hosts people from over 50 countries! Representatives from massive global brands and executives from the top social platforms will also be in attendance. I’m really looking forward to connecting with likeminded businesses and professionals online and streamlining my skill set by learning best practices, gaining industry insight and exploring new digital trends.

Stay tuned to our social channels for updates and insight during the conference. Only 41 days to go!

-Katie

Blab Wins Biz X Magazine Award

Blab Media Biz X Magazine Award Windsor

Last night Blab Media accepted the Biz X Magazine Award for Social Media Leader Who’s A Tough Act To Follow! It was an absolute honour to share the stage with so many amazing local businesses who truly make our city unique. It was truly inspiring to hear the words and stories of other business owners and humbling to share mine as well. The food was delicious, the company was superb and the theme was just out of this world! I’d like to thank every single person who voted for Blab Media and made this night possible, every client who believed in my skills, every professional connection who helped me along the way, every friend who supported me and my parents for always believing in me. I’d also like to send a big thank you out to the whole team at Biz X Magazine and everyone who made the awards gala possible. Without you and this event, so many small businesses would go unnoticed and unappreciated.

Congratulations to all of this year’s nominees and award winners and thank you for doing your part to make Windsor an amazing place to live, work and play. Cheers!

Blab Media Biz X Magazine Award Windsor
Blab Media Biz X Magazine Award Windsor

Want More Likes On Instagram? Take Photos Of People [INFOGRAPHIC]

Instagram can be a difficult platform to master. Everyone loves looking at photos but when it comes to real interaction and engagement between brands and users, things can get tricky. Thankfully, Dan Zarrella of HubSpot took it upon himself to gather a datatset of 1.5 million, randomly selected photos from over half a million different Instagram users in order to analyze what works and what doesn’t when it comes to filters, colours, subjects and more. Take a look at the infographic below and see if your brand is on the path to success!

 

HubSpot Instagram Infographic

Is Video The Future Of Social Media?

An interesting infographic from the folks at HighQ was featured on Social Media Today recently so I thought I’d share it. Some people have called 2015 the year of video marketing and as predicted, video has started to play a vital role in social marketing. Email blasts featuring videos, the rise of apps like SnapChat, Vine and Periscope and the fact that major social players like Facebook and Twitter are making it easier to integrate video into their platforms speaks volumes.

The question everyone wants to see answered: Are people actually watching?
What about you? Do you prefer to interact with a video over a photo or text post?

video marketing 2015

 

Boost Your City Celebrates First Successful Event

The first-ever two day Boost Your City event was a whirlwind of creative ideas, strategic execution and a whole lot of fun! Day one was fast-paced and incredibly productive with our web development, photography, graphic design and marketing teams brainstorming, strategizing and delegating tasks. The Sweet Revenge girls contributed to the final outcome through mini meetings and sessions with each individual team. By the end of the day, everyone involved had a firm grasp on the direction and began executing individual elements. Day two was a lot more task-oriented, focused and efficient with team members editing, sculpting and finalizing elements. Each team was responsible for rationalizing and reviewing their aspect of the project as part of a group presentation. The Sweet Revenge girls were given an overview of everything the group accomplished over the course of the event and were later provided with a full booklet outlining all strategies, recommendations, and necessary information.

Boost Your City Windsor

Our team of volunteers was unstoppable! A combination of St Clair College students and industry professionals made up our web development, graphic design, marketing and photography teams. They all demonstrated impressive time management skills, produced inspiring content and kept their cool all while working seamlessly together in a group! We couldn’t have accomplished anything without them and we owe them a big thank you for their time, dedication, insight, skills and contributions to the event.

All of our volunteers worked so well together and it was great seeing each of them contribute their unique skill set and ideas to the final product. We all had a great time despite the strict deadline and could not be happier with the outcome! The Sweet Revenge team was involved throughout the whole process and was able to work with each group to help sculpt the end result. They left with a rolodex full of professional contacts, new branding, print materials, a fully functioning website, custom icons and a full marketing and promotions strategy to help them plan for the future.

On behalf of the whole crew, we wish Saskia and the Sweet Revenge team nothing but the best! Your passion is so evident in everything that you produce and your delicious sweets were no exception. We’re so lucky to have had the opportunity to work with such a talented and motivated young entrepreneur whose passion and positive outlook are contagious. All we ask is that you don’t forget about us little people when you get your own baking show on TLC!

Boost Your City Announces Partnership & Launches Applications

BYC-blog-header

We’re very excited to announce that our project, Boost Your City, is officially launching today! We’re also very happy to share our partnership with St Clair College School of Media Art and Design and Genesis Entrepreneurship & Innovation Centre! The first ever Boost Your City event will be held on Saturday June 13th & Sunday June 14th 2015 and it will take place from 9am-4pm both days at the St Clair College Centre for the Arts downtown campus. As a partner, St Clair College and the Genesis Centre will also be generously providing food and beverages for the hard working team of industry professionals and students during this two day project.

Part of the team will include junior positions and we’re excited to announce that these positions will be filled with qualified second year St Clair College students. These students will have the opportunity to work alongside industry professionals in their field of study and will gain valuable real-life working experience they can highlight on their resumes.

Boost Your City is now accepting business and team member applications so small businesses, students and industry professionals who are interested in getting involved can learn more by visiting the website at www.boostyourcity.com and fill out a business application here or a team member application here.

Let’s do this Windsor! We’re counting down the days until we can Boost Your City!