Blab Social Media Awards 2012
It’s that time of the year again and this weekend Hollywood will be honouring the best of the best at The Oscars. To commemorate this special event Blab Media is celebrating with the second annual Social Media Awards! We’ve put together a list of nominated businesses and startups with the most innovative ideas and the best concepts. We all have love for the film industry, but let’s change it up and celebrate social media and the digital domain!
Most Promising Social Media Startup 2012
Just because you’re working doesn’t mean you don’t need to stay connected. Yammer brings the power of social networking inside the enterprise in a private and secure environment. It has the same level of usability as great consumer software like Facebook and Twitter, but its applications have been designed for business collaboration. The social network has been designed to help employees find expertise, answers and information across multiple departments and geographical areas. Yammer encourages the employees of any company to make connections internally. It gives companies the ability to break into team workspaces, create and share content, create networks for partners, integrate key applications, administer things simply and effectively and access everything on the go via mobile devices.
“Best Kept Secret “ Online Network
Satisfy your curiosity with Skillshare and learn anything from anyone, anywhere. Users looking to teach and offer their skills on a global stage can post free classes. Users looking to learn can find classes in cities all across North America and beyond. This unique network of information encourages users of all ages and all walks of life to learn something new and offer their own skills to a world of eager people. It’s definitely a network worth exploring! Who knows, you might learn something!
Best Emerging Mobile Payment Method
Businesses all over the United States are adopting mobile payment methods and reaping the benefits. Square has revolutionized the way businesses process payments and has successfully created a new use for Apple and Android smartphones. If you’re still not convinced, talk to the Girl Guide Scouts of America! They, along with other organizations such as The Salvation Army, use the mobile system to take payments for products (who doesn’t love those cookies?) and charitable donations.
Best Mobile App
Who wouldn’t want access to a pocket sized social magazine? The folks at Flipboard thought the exact same thing and when they combined the beauty and of print with the power of social media, a new app was born. Flipboard is designed to create a magazine out of a user’s social content. There are multiple options for personalization and the app makes the chore of keeping up with news on social media a lot more entertaining and visually appealing!
Best Web App
In September 2011, Salesforce bought a customer service startup called Assistly and has since transformed the web app into Desk.com. Essentially it’s an all-in-one system for delivering awesomely responsive customer support. The web app helps companies collect and organize all of their customer conversations into a prioritized, actionable list and equips support staff with the proper tools to respond to customers. Businesses can filter conversations on sites like Facebook and Twitter, to name a few, and delve through a variety of detailed analytics. Long story short, Desk.com is the premiere, cost-effective customer service alternative for businesses and companies of all sizes.
Best Customer Service Using Social Media
As a web host provider, Media Temple receives thousands of inquiries and support questions every day from people all over the world. Their Twitter page (@mediatemple) has become a hub of information and a place where users can connect with the company to instantly receive feedback and support. Their trained staff are available 24 hours a day, 7 days a week, 365 days a year. Their page even features a breakdown of each employees’ initials so customers are aware of whom they’re talking to at all times.
Best Viral Video
This video became a viral sensation after it was uploaded on Youtube in April 2011. It featured a Japanese pop song with an animated cartoon cat whose body is made of a pop-tart, flying through space, and leaving a rainbow trail behind it. The video ranked at number 5 on the list of most viewed YouTube videos in 2011 but please don’t try and understand why because your brain may melt in the process.
Blab’s Social Media Oscars 2011
After spending a few hours watching the Academy Awards and catching up with the red carpet gossip on Twitter, we couldn’t help but wonder what the Oscar ceremony would be like if instead of actors and actresses, the crowd was filled with brands and businesses vying for the top spot. Imagine McDonalds rubbing elbows with American Express, and Chapters walking down the red carpet with Ford. In honor of the yearly event we’ve decided to nominate businesses that truly deserve a Social Media Oscar for their dedication and creativity.
The Best Interactivity
There’s nothing better than visiting a social media fan page and being able to truly interact with the brand by sharing content and helping to build the community online. This Oscar belongs in the hands of Mountain Dew. Their wall is filled with posts giving suggestions on new flavours or campaigns, people confessing their love for the product and sharing photos, videos and stories of their experience with the brand. You can’t fake brand loyalty like that.
The Best Sense of Humor
It takes a lot to convey a joke through a status update but the people over at Skittles seem to be doing just fine. There’s nothing quite like a good giggle and there are no shortage of them on the Skittles fan page. Silly updates, questions, and just plain crazy antics cover their wall and their fans can’t get enough. Skittles has a quirky brand personality and it shows in their advertising and their social media efforts, which makes the brand not only entertaining, but cohesive across all platforms.
The Best Promotions
Everyone loves a great deal, especially when it’s available to a social media community. For quite some time now, Chapters Indigo has been rewarding their online fan base with exclusive savings that deserve a standing ovation! They’re always adding new tabs with discounts online and in-store that you only get if you become a fan on Facebook. It’s a great way to spark some conversation within the group and get people talking about what they plan to use the coupon to purchase. Partially rewarding loyalty and partially learning more about their customers buying habits, it’s a win-win situation!
The Best Creative Use Of A Platform
It’s all about what’s happening next, what’s trending next and what else is possible in the future and that’s why this Oscar goes to Threadless for outstanding innovation! As a Facebook user you can check out their new t-shirts, let your friends know what you think, and order them in your size right from the Threadless Facebook page. They also have a frequently asked questions tab built in to address user concerns about things like shipping and returns since they can buy directly from the page. It’s the integration of this technology that earns Threadless the top spot for creative use of the Facebook platform. Plus who doesn’t love t-shirts?!
The Best Overall Community
Winning this award was not an easy task but Mashable deserves it! In our opinion, the definition of the best overall community is a place where we can go to interact with other users, share opinions and comments freely, keep up with current news and most importantly, educate ourselves. With tons of resources and a great user environment, Mashable never fails to impress. Congratulations to the social media giants for winning over The Academy this year.
Which companies do you think deserve awards for their social media efforts?