There’s no doubt that social media is an incredible marketing tool! It gives businesses a place to tell their story and engage with their customers on a level that no other medium can compete with. Whether you’re a small home-based business or a multi-million dollar corporation, social media provides a level playing field and new opportunities that continue to grow and develop as the years pass….but all this potential can be overwhelming! As a small business owner, where do you start? If you need to make a big impact with a small budget, you should consider custom social media training sessions. Here are five reasons why you should elevate your knowledge while investing in yourself and your business this year:
1. Training can help you reach your goals faster
Some goals can be easily attained based on your current skill set and connections but others can take a lot more time to conquer due to lack of time, resources or knowledge. Social media training sessions can help you reach those seemingly unattainable and frustrating social media goals faster by empowering you with the knowledge, confidence and skills necessary to get the job done on your own time!
2. Training doesn’t require a massive budget or a long-term commitment
Unlike the cost associated with traditional marketing campaigns or long-term agency contracts, social media training can be booked and paid for on an as-needed basis. No contract is required and you can book as few or as many sessions as you want. Whether you’re looking to invest in training every month to keep your knowledge current, or you’d prefer to invest in one session to help you solve a specific problem you’re currently facing, training gives you that freedom.
3. Training is the first stepping stone into a world full of opportunities
Often times the one thing that holds most businesses back from truly exploring and leveraging social media, is their lack of confidence. Training sessions don’t just provide extensive insight and knowledge, they also empower business owners to make decisions, set goals and accomplish tasks they once felt too uncomfortable facing themselves. Training is the first step towards being able to fully leverage social media to accomplish your goals, whatever they may be.
4. Training allows you to prioritize your time
It’s no secret that social media can be incredibly time consuming. One thing leads to another and before you know it, your 30 minutes of time of the platform has turned into 3 hours and you feel like you’ve accomplished nothing in the process. The great thing about training is that knowledge truly is power, especially when it comes to efficiency. Sometimes it can be a time consuming task just to find a simple button or feature so the better you understand the platforms you’re working with, and the more comfortable you feel navigating them, the more likely you are to accomplish your tasks on these platforms quickly. Time is money am I right?
5. Training keeps you in control
Many businesses are worried about investing in social media because they don’t like the thought of someone else being in control. Social media training does the exact opposite; it keeps you in the driver’s seat the entire time. You’re in control of the topic, you get to ask all the questions and you guide the session entirely from start to finish.
Are you ready to invest in the power of knowledge this year? Contact Blab to learn more about customized training sessions and how they can help you achieve your business goals!
At the start of every year I always end up running around in a frantic whirlwind trying to catch up (and clean up) after a month of hectic holiday plans. At some point, when everything starts to calm down, I take it upon myself to organize my work space and freshen everything up for the months to come. There’s something to be said about starting fresh in January. It seems entirely possible to focus on goals and motivation comes easily with a blank slate laid out in front of you. The possibilities are endless and things seem so much less overwhelming when you have full control of the direction you’re going to take moving forward.
Usually after the holidays I have some new knick knacks to add, books to make space for, and a new calendar to put out. It gives me an excuse to tidy up, organize paperwork and purge/donate some unused items from the previous year. God knows I have way too many notebooks and pens for the average human so this step is essential to ensuring I don’t end up buried in unnecessary supplies. It’s also a wonderful reminder to kick it old school from time to time and take notes on paper instead of digitally. Never underestimate how inspiring a cute notebook can be! This year I was gifted quite a few new items for my office and was excited to make space for them. I added a cute desk calendar, a gratitude journal from local maker Pocket Squares, a beautiful gold notebook, a really fun #girlboss desk sign and an awesome Ambassador Bridge print from local agency Dark Roast Digital.
Do you refresh your work space every January?
What are your organizational tips/tricks for your home office?
With every new year, comes new trends and opportunities for businesses. Surely we can all appreciate how far technology has come in such a short period of time and this year’s social media trends are no exception. If you’re looking to invest in social, reset your goals, overtake your competition or stand out in a crowded market, these are the five trends you’ll want to consider as we move into 2018:
- Augmented Reality Makes A Comeback
Hard to believe that it’s already been five years since Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we live and interact with each other. As you could have guessed by now, it was a flop. But now, multiple companies (Facebook, Google and Snap) are competing to enter or re-enter the market. After a handful of highly successful augmented reality apps, sales of VR headsets on the rise, and greater technological sophistication (faster internet speeds and better visual rendering), 2018 could very well be the year that AR takes off. If it does, and stays in the mainstream, you can bet that social media will be one of the most popular applications for the technology, bringing people together over vast distances and providing an entirely new user interface for social interactions.
- The Continued Rise Of Live Streaming
Some businesses may argue that live streaming already dominated in 2017. About 80% of consumers would rather watch a live video from a brand than read a blog and 82% would prefer live video to written social media updates. Now that social platforms and users have settled into the concept, 2018 is bound to bring with it not only a cool new way to interact with audiences online, but an expectation for your brand to keep up.
- A Change To The Standard Social Formula
Last year there were more than 50 million small businesses using social media to market their businesses. There’s no doubt that social media is popular for a reason, but the increased presence of brand-written content is leading to fatigue among users which makes them less likely to respond or engage. This shift in consumer behaviour is going to force brands to re-think their approach and consider a more unique approach to content and messaging.
- Gamification Extends Into Social
There’s no doubt that users love interacting with each other, even with complete strangers! There’s also no doubt that people love playing games so why not bring those two together to create a better overall experience? Since 2017 saw the rise of gamification and immersive gaming experiences, it’s only a matter of time before we see an app that blends social media and gaming more naturally. There’s no way to know what will come from merging these two interests but it’ll definitely be something worth exploring when it does!
- Social Ad Adoption
Now that brands are more established on social media, their focus is shifting to generating revenue and investing in ads. While most brands have already begun exploring ad potential across multiple platforms, this trend is going to grow even further as more small businesses catch up and work to compete with larger competitors.
While none of these trends are going to completely change the way brands and users interact with social media, they’ll definitely make for an interesting year. If your business is going to remain competitive moving forward, you’ll want to consider adopting and exploring these trends. Learn more about what they are, what value they present and how your business can leverage them for success.
Unsure how to move forward with your 2018 business goals? Consider scheduling a customized training session with Blab and start 2018 off with the knowledge you need to make things happen!
Last night was a blast! Shoutout to The Windsor-Essex Small Business Centre for putting on an awesome event. Over 70 exhibitors set up shop at The Caboto Club to sell food, alcohol, beauty products, apparel, giftware and more. Blab had a cocktail table in the B2B lounge and had a chance to chat with so many awesome individuals and entrepreneurs about social media marketing. Got to catch up with some good friends and even made some valuable new connections. Blab shared the lounge area with friendly neighbour Biz X Magazine and a handful of other local service based businesses.
The event was the perfect excuse to show off Blab’s new popup banner and print material (sell booklets and social postcards) courtesy of Imaginative Group. It was really great to see how consistently the brand was communicated across all pieces. There’s still something to be said about a nice and functional print piece. Definitely a solid investment!
While fitting everything on a small cocktail table was a challenge, it ended up being the perfect amount of space to showcase my print and add some personality to my display. It’s really important to stay true to your brand, no matter which customer touchpoint you’re exploring.
After a few hours of mingling in the lounge, I managed to escape and grab some food! I picked up some dinner from Cedar Valley Selections (seriously their fattoush salad is amazing) and I couldn’t leave without a few delicious treats from Licia Ruby, Ani & Fabi and Sweet Revenge Bakeshop. By the end of the night, over 500 attendees passed through the doors to shop, eat, drink and mingle. What a great way to support local!
Super excited to be featured in an article recently published by the St Clair College Media Plex highlighting Blab’s Business Babe Spotlights on social media! A few months ago I decided to start using my audience on social media to help promote women who are running their own businesses in Windsor-Essex. I’m a big supporter of all things local and often find myself out and about exploring our wonderful city and making new connections with business owners. In my travels I’ve learned about countless incredible businesses that are run by women. Being a female entrepreneur myself, I knew all too well that it can be a struggle to build up a support network so I thought, why not have Blab step in to help these women promote their businesses while offering encouragement and positive reinforcement in an often stressful career path? I got lucky in the friends and family department. I’ve always been surrounded by support in all forms but not every woman has the same opportunities I did. Since I’m a firm believer that we rise by lifting others, that became my inspiration for the campaign which is still running today. Each week Blab features a new women-owned business in Windsor-Essex by showcasing what they do and how they make our community a better place. If you’d like to get involved, please feel free to reach out via email or social media to nominate a woman-owned business that you think deserves a feature! Better yet, go out and support these women. Whether it’s purchasing something from them, promoting them to your networks or offering support as a mentor, it’s amazing what a big difference you can make with such a little gesture of faith.
Big thanks to Ryan Jones for the kind words and the opportunity to chat about woman-owned small businesses in Windsor. You can check out the full article here: http://themediaplex.com/put-your-money-where-your-heart-is/
Another year, another Summit event! In 2016 Blab attended Digital Summit Detroit for the first time and had a blast. There was so much information to be absorbed, so many networking opportunities and an awesome lineup of talented guests speaking on a variety of digital/tech topics. I even got to meet Ann Handley from Marketing Profs and listen to the real life Siri chat with the crowd on stage. This year may not have had me feeling as star struck, but it was just as valuable in terms of content and experiences.
The event was two full days of learning from 7:30am to 5:30pm at Cobo Centre downtown. Sharing my referral link online got me a free book, t-shirt and even VIP lounge access so I was looking forward to experiencing the event in style. Day one started with a four hour pre-conference workshop where I learned everything there is to know about email marketing. What a valuable workshop! It was packed with internet research, industry knowledge and even actionable takeaways. The rest of the day was spent attending a 6 other sessions covering topics such finding success with Facebook Live posts, creating shareable content, marketing to millennials and how artificial intelligence can help your business. We even got to hear from Jonah Peretti, co-founder of Buzzfeed and Huffpost. What an awesome experience!
Day two started with networking over coffee and was followed by 12 other informative sessions on social ads, online reviews, storytelling, going mobile, UX design, harnessing the power of content and more. I learned about new software, gadgets and best practices that will ultimately make Blab a stronger and smarter local competitor. Another successful year and I haven’t even had time to go through all my notes yet!
A few weeks ago Blab was approached to volunteer as a panelist for the New Canadian’s Centre Of Excellence. The organization is a community based, direct-service agency that assists, supports and promotes the full and equitable participation of immigrants and refugees in all aspects of social, cultural and economic life in the Windsor-Essex Region. Blab has volunteered for many sessions here in the past hosting workshops, hands-on-learning sessions and more.
Today’s panel discussion featured myself and Kay Douglas from Douglas Marketing Group talking to clients about how they can market and grow their businesses regardless of industry. We met some very friendly people, answered lots of questions and even had a chance to chat about our own experiences in business. It’s always fun to talk about your own adventures in business, especially if it can help other people! I’m excited to see how these new businesses continue to grow and develop over the next few months. A community can never have too many entrepreneurs!
Giving back to the community is an important part of business. Even though Blab doesn’t have tangible products to donate or give away to those in need, having a valuable skill set to contribute can be equally as valuable. I know first hand how hard it can be to start, operate and maintain a small business in Windsor so why not help other aspiring entrepreneurs by providing insight, tips and support? If you’re interested in volunteering to help out a local organization in Windsor-Essex, be sure to check out WEVolunteer to match your interests/skills up with available positions in your community.
Super excited to be part of the More Windsor campaign launch today at Imaginative Group in Pillette Village. The campaign has multiple neighbourhoods collaborating in order to entice Americans to explore all that Windsor-Essex has to offer. The Downtown Windsor BIA, Wyandotte Town Centre BIA, Via Italia, Walkerville, Olde Riverside BIA, Pillette Village BIA, Belle River On The Lake BIA, Harrow BIA, Essex BIA and Tourism Windsor-Essex Pelee Island are all on board to spread the Windsor love.
More Windsor will be rolling out a multi-medium marketing campaign including magazine ads, newspaper ads and social media marketing that will have these BIAs working together to promote everything they offer to our friends across the border. From incredible restaurants to award-winning events, there is so much to see and do in Windsor so why not share that with Detroit? Organizers are excited to have BIA’s and tourism organizations collaborating and working towards a unified goal that helps the whole community.
Last night was fantastic! I spent the evening in a room full of incredibly passionate and motivated female business owners. From clothing and accessories to handmade items, medical services and beyond, the Windsor Yacht Club was bustling with energy. I met so many great women, learned about some pretty cool businesses and even enjoyed a cocktail. Blab was proud to be a sponsor providing free (and blue) #girlboss cocktails to attendees, a door prize and goodies for the 50 vendors.
While the event only lasted a few hours, I was able to catch up with some friends and meet some people I’ve only ever chatted with on social media. I discovered some cool new products, businesses and people as I walked through the vendor space enjoying my delicious blue cocktail.
Crossing my fingers that more events like this happen in the future. It’s great to go out and support the community while socializing and networking. As a female entrepreneur, it’s always great to meet more women who understand the struggle and the joy of entrepreneurship.
What are some of your favourite female-run businesses in Windsor-Essex? Share them in the comments below!
Do you use Facebook? Do you love wine? If you’ve answered yes to both of these questions then it’s your lucky day because Blab is giving way two EPIC Winery Passports on Facebook and you could win! Follow this link to the original post, complete all the qualifying actions as stated and cross your fingers because you might have the best excuse ever to visit some of our amazing local wineries.
Not familiar with the passports? These little booklets contain information/maps/directions for all of our EPIC local wineries as well as discounts/special promotions for pass holders at the wineries and other businesses in the county. Use your passport to get a freebie or discount at a whole bunch of awesome local restaurants, shops and more. Plus, once you collect a stamp from 5 wineries, you get entered to win a quarterly draw! To learn more about EPIC wineries and the passports, check out their website.
Contest closes Thursday February 9th 2017. Enter now for your chance to win and good luck!