There’s just something special about a new year! It’s a fresh start, a different outlook and a chance to do things differently. As we embark on what is sure to be an incredible year, I’m taking the time to lay out goals and really reflect on how Blab can grow in 2016. That being said, I think that sometimes motivation can be hard to come by when you’re a busy entrepreneur that’s trying to find balance in your life. It’s because of this that I’ve decided to start a weekly blog series that’s designed to spread positivity and help you to start each week with a fresh new outlook.
As someone who carries their phone around 24/7, I know first hand that it can sometimes feel more like a burden than a convenience. I’m constantly checking emails, getting notifications, listening to voicemails and fiddling around with one thing or another no matter where I am or what time it is. I don’t even want to know how many hours each day I spend looking at that screen and frankly, I could do without that information! Since I spend so much time looking at my phone screen, I decided to use that valuable real estate as a place to display my weekly mantra so that every single time I check it, I’m reminded of what I’m focusing on over the next seven days. The best part about these mantras is that their all customized by me and for me. On Monday morning each week, I take a look through my favourite wallpaper app (appropriately named Wallpapers) and choose a quote I feel will best sum up my weekly goal/vibe. Sometimes it’s silly, other times it’s business related or poetic. Either way, it guides me through each week and ensures I keep my head in the game so no matter how busy, frustrated, upset or stressed out I become, I can always keep myself on track.
So far I’ve really come to appreciate how much this simple process helps me stay focused and I’m looking forward to sharing my weekly mantra with you on the blog each Monday. But don’t just take my word for it, try it yourself! Build up a stash of good quote wallpapers (or make your own) and every Monday morning, before you dive head first into your busy schedule, choose one that you want to guide you through the week and then spend the next seven days owning it!
Check out my past mantras from January below and share some of your favourite motivational quotes/sayings in the comments. Have you started embracing weekly mantras on your smart phone? Share it with us on social via our Facebook Page or Twitter account.
Lately it seems like QR codes are everywhere, even in Windsor! We’ve seen Bozii Restaurant use one as a window decal in the front of their shop to share information with passers-by, we’ve seen Workforce Windsor-Essex use them on their business cards and even we’ve used them, attached to pumpkins to promote our launch last fall. There’s no doubt that QR codes are changing the way we share information. They are a great asset to businesses and are fun for consumers with smart phones but what about all the QR code stories that never seem to make it into mainstream news? If you’re looking for some inspiration, look no further!
QR Code Tattoo
So you’ve gone out to the bar with your friends. You start talking to a few people and suddenly you’re being asked for your phone number. Not to worry! Just hike up your shirt and have them scan your personal QR code tattoo.
QR Code Made Of Sand
There are some decent beaches in this area and once the weather warms up it’s not uncommon to find many people out exploring areas such as Point Pelee. But when’s the last time you walked along the water and stumbled across a QR code made of sand?! Apparently in Tokyo, its no big deal.
QR Codes On Shoes
North American shoe retailer John Fluevog, has taken QR codes to mainstream retail and they’ve done a great job! They’ve placed QR codes on the insoles of their new shoes and when you scan them, they link directly to a video which shows consumers how the shoe was made! Talk about providing real value with a QR code!
QR Code Hotel
In Dubai, Project Code, a hotel that will look like a massive QR code, is well underway. The photo below will show you what the hotel will look like when it’s complete. Although it’s extremely impressive, the purpose is unclear and is most likely purely for design. Whether or not it will be scannable remains a mystery, but either way, you can’t ignore how cool it is!
QR Code T-shirts
Who doesn’t love meeting new people? Imagine talking a walk downtown in your customized QR code t-shirt and allowing strangers to scan your code and be added to your Facebook friend list. An interesting Facebook app/QR code mashup allows you to do just that!
Saturday April 16th is National Foursquare Day! Hundreds of cities around the world are making plans to celebrate Foursquare and Blab! Media wants Windsor-Essex County to be one of them! We’re both fellow Foursquare users and I must say, we take the competition pretty seriously. In the past year there has been a significant increase in the number of users in our area. I’m always delighted (somewhat haha) when I go to a new place and check-in to find that there is already a well established mayor. There are even times where I’m forced to fight for my mayorship by checking in more frequently. The one thing that Windsor is missing is the incentives to keep the competition going! If more local businesses took the time to explore Foursquare and see how it can work for them, it would be a win-win situation. As a user, you need motivation to sign up and to use Foursquare religiously. If businesses offered incentives to mayors or for a certain amount of check-ins, you can bet that users would appreciate the acknowledgement. That’s not to say that Foursquare is the single and only way to drive traffic to your business, but when used appropriately with an effective marketing strategy, it can really change things!
It’s for these reasons that we wanted to get involved and show Windsor-Essex how Foursquare works and why it’s so great for businesses and customers alike. Blab! Media is inviting the community to a local swarm party sponsored by Lakeshore Cinemas and Pepsi-co on April 16th. Foursquare users who check-in to Lakeshore Cinema between 1pm and 4pm will receive a special deal that includes admission to any matinee playing between 1pm and 4:30pm, a Pepsi product, and a small popcorn for just $6! You can also enjoy a free Foursquare Day cupcake provided by Brittany Hazelton! Who doesn’t love a great movie deal on a Saturday afternoon? Bring some friends, family or just your smart phone and help support a local businesses that’s ready to take a serious look at social media!
This national day was created by fellow Foursquare lovers and has now grown into a grass-roots celebration of social media as a positive force within the community. Foursquare has helped businesses succeed and created an awesome experience for users that has friends and complete strangers battling it out for badges and mayorships. April 16th is a chance for users to declare their support for Foursquare by taking some time to explore their neighborhood and it’s also a chance for non-users to get acquainted with the concept and learn more about why Foursquare is an excellent addition to a marketing strategy.
If you haven’t heard of Foursquare, this is the perfect time to expand your knowledge. Foursquare is a location based application that lets users “check-in” wherever they go, leave tips, suggestions, win badges, connect with friends and explore the world they live in. From a business aspect, Foursquare is a seriously valuable tool for generating new business, creating incentives for potential customers and rewarding loyal customers. As a business, you can offer customized deals that are rewarded at any check-in, after a certain amount of check-ins, or only to the mayor. You can see how many people are checking into your business and most importantly what they’re telling other people. Foursquare also has a mobile app so smart phone users can check-in or leave tips anywhere, and at any time.
For users, nothing beats the sense of competition. You’re pitted against your friends on a public leader board, scoring points for check-ins, and your profile proudly displays the amount of mayorships you’re currently holding and how many badges you’ve unlocked. The badges are an exciting reward system for users that keeps the application fresh. There is a badge for checking into the same place 3 times in one week, for taking 10 trips to the gym in 30 days and even for finding three venues with a photobooth. The best part about celebrating Foursquare day is the special badge users will receive for checking in on April 16th. But that’s not all, if 50 users check-in within three hours at the Foursquare Day event sponsored by Lakeshore Cinemas and Pepsi-co, they will also be the proud owners of a Swarm Badge, which is an impressive achievement!
Blab! Media is proud to be partnering with a local business that’s so excited about this opportunity. There are so many businesses in Windsor that have a presence on Foursquare and aren’t even aware yet. That’s what this day is all about, creating that awareness and encouraging these businesses to dig deeper and see what the application can do for them. All we want to achieve is the chance to inspire some local businesses and bring the community together for a fun afternoon at the movies!
For more information about the event, check out our Facebook page!