Launched by multimedia company Mashable in 2010, Social Media Day celebrates social media’s impact on global communication. Friday, June 30th, 2017 marks the eighth-annual official global celebration. Join us and a host of amazing local sponsors at Lanspeary Lions Outdoor Rink at Lanspeary Park – 1250 Langlois Avenue in Windsor from 11am-1:50pm on Friday, June 30th. This location has a roof, so we’re covered, rain or shine!
WEtech Alliance, a non-profit organization helping accelerate tech-based companies in Windsor-Essex and Chatham-Kent, along with its Social Media Superheroes – a peer-to-peer group of over 30 local social media superheroes that represent a cross-section of our community, including school boards, the media, non-profit organizations and businesses – will once again be celebrating the occasion with their 7th annual Community Chalk Tweet, with this year’s theme centred around Canada’s 150th Anniversary of Confederation.
WEtech Alliance has partnered with Windsor-Essex municipalities including City of Windsor and Town of Lakeshore, organizations and businesses including Cypher Systems Group, Motor City Community Credit Union and Strong Body Yoga & Fitness and media partners including Windsor Star,AM800 CKLW and CTV Windsor to make this a fun, FREE, community event open to all residence and visitors in Windsor-Essex.
The event will feature a giant outline of the Canada 150 logo painted on the ground by local artist DERKZ, with the community invited to fill in the outline by using chalk to draw and/or write their favourite things about Canada, Windsor and Essex County.
The event will feature a soundtrack of music from local artists; an aerial drone powered by DarkRoast Digital to capture the footage of the artwook being created below; free snacks compliments of The Hub Powered operated by Samantha Buhler, Blab Media and Parker DKI; a free Canada 150 t-shirt from Hogans Printing to the first 150 attendees; a celebration of Canadian Innovation through the CANnovation project and other Canadian themed giveaways compliments of the Windsor Express, Rogues Gallery Comics and Playdium 5 Pin Bowling and the Stilt Guys will be on hand to entertain the crowd in a big way!
For more info about Windsor’s free Social Media Day celebration, you can visit the official website at http://smdayyqg.com/
Each year on June 30th, the world comes together to acknowledge and celebrate the value of social media and how it’s impacted our lives for the better. Cities across the globe celebrate with concerts, events, panel discussions, tweetups and engaging activities that bring the community together as part of a larger discussion. Blab wanted to get involved on a larger scale this year so we’ll be facilitating a discussion about the history of social media on Twitter using the hashtag #WESMDAY2016 while also running a contest and giving away gift cards to four local business that are doing a fantastic job creating and growing their social presence. To enter our contest, click here. But don’t wait too long, it’s only open until midnight tonight!
Social Media Day is an important day of celebration for businesses of all sizes. The tools social platforms provide allow companies with 2 employees to compete on the same level as companies with 2000 employees and the medium in general does a great job of breaking down the barriers of traditional advertising, allowing interaction and engagement for all. As a small business, we know that it’s very important to promote and support other local businesses, especially when their digital presence helps push Windsor into the spotlight online. Regardless of size, industry or target market, the businesses chosen for our Social Media Giveaway have all demonstrated the importance of “finding your thing” online and working hard to do it better than anyone else. The following businesses that were selected for the giveaway each have a social strong-suit that’s worth highlighting and is something we can all learn from:
Cafe March 21st
A charming cafe in downtown Windsor that specializes in pour-over coffee, Cafe March 21st is bursting from the seams with personality. While small in size, the space is quirky, fun and completely unique and owner Henry does a fantastic job of transferring that personality online. The cafe’s social accounts are filled with fun photos, cool updates and customer-generated content that perfectly conveys the brand’s personality in the digital realm. Using social media as an extension of your brand while staying true to its personality can be a difficult task, but the crew at March 21st has nailed it!
Windsor Rock Gym
It can be difficult to generate excitement for a business before its even opened, but Windsor Rock Gym has done a fantastic job of getting the community involved with their launch months before it happens by creating a visual progress checklist and posting updates online as the project nears completion. Often times businesses will begin their social media journey months or years after opening their doors. Taking the plunge before they’ve even become operational would pose a serious challenge for most, but not Windsor Rock Gym! Thank you for setting a great example for other businesses and proving that social media success is about more than sales.
Carrots N’ Dates
In a city full of amazing restaurants, photography can not only help differentiate you, but it can set you far apart from the pack. Carrots N’ Dates, a cozy cafe specializing in wholesome, gluten free and 100% plant based food, has a habit of pumping out some seriously impressive food photography and we couldn’t help but notice. Since launching in 2012 they’ve done a fantastic job of using visuals to share the wholesome goodness they serve every day. Their Instagram photos are a sneak peak inside their well-crafted menu and give consumers a chance to better understand the amount of care and effort that goes into each dish they prepare.
Ask any marketing expert and they’ll tell you that 2016 is the year of live video and while it offers incredible opportunities and value, a lot of businesses are shying away from it because they aren’t sure how to incorporate it and execute it properly. Shop Eco, a popular eco-friendly boutique in Walkerville, has embraced it on multiple platforms and continues to add value for their growing community with product reviews, updates, sneak peaks etc. It’s refreshing to see a small business dive right in and embrace technology, especially when it can sometimes be a scary transition. If you haven’t had a chance to check out their videos yet, you can visit them on Facebook or Instagram and see the value they provide firsthand!
Blab will also be heading out to Bull n Barrel at 4:30 for the Social Media Day Afterparty so if you’re a fan of social media or you just want to meet some like-minded individuals, come out and have some fun. Want to join in on the conversation online? Use the hashtag #WESMDAY2016 and let’s get chatting!
❤️?? Happy Social Media Day ??❤️