From the rise of grassroots influencers to society’s response to fake news and misinformation, the world of social media marketing is ever changing and 2018 is no different. If you want to stay current and ensure that you’re leveraging platforms to their full potential, understanding upcoming trends is the key. Below are the six main trends you should take note of as we move further into 2018:

1. The Rise of Micro-Influencers
2. Focus on Generation Z
3. Twitter’s Bot Crackdown
4. The impact of Call-Out Culture on Brands
5. More Brands Will Use Messaging Platforms
6. Social Media Marketer Battling Fake News