I think it’s safe to say that social media has proved itself an incredibly vital tool for any small business! Whether it’s a place to tell your brand story, a community that allows you to directly engage with your customers, or a powerful targeting/listening tool to help you reach important audiences with your message, no other media platform can compete.
Whether you’re a small home-based business or a multi-million dollar corporation, social media provides a level playing field and new opportunities that continue to grow and develop as the years pass and the platforms evolve. That being said, all this potential and change can be overwhelming! As a small business owner, where do you even start? If you need to make a big impact with a small budget, you should consider custom social media training sessions.
Here are three reasons why you should elevate your knowledge while investing in yourself and your business in 2021 and beyond:
It’ll help you reach your goals faster
Some goals can be easily attained based on your current skill set and connections, but others can take a lot more time to conquer due to lack of time, resources or knowledge. Social media training sessions can help you reach those seemingly unattainable and frustrating social media goals faster by empowering you with the knowledge, confidence and skills necessary to get the job done on your own time!
It’s a Budget-friendly short-term commitment
Unlike the cost associated with traditional marketing campaigns or long-term agency contracts, social media training can be booked and paid for on an as-needed basis. No contract is required and you can book as few or as many sessions as you want. Whether you’re looking to invest in training every month to keep your knowledge current, or you’d prefer to invest in one session to help you solve a specific problem you’re currently facing, training gives you that freedom.
It keeps you in control
Many businesses are worried about investing in social media because they don’t like the thought of someone else being in control. Social media training does the exact opposite; it keeps you in the driver’s seat the entire time. You’re in control of the topic, you get to ask all the questions and you guide the session entirely from start to finish. No external access to your accounts and no trusting someone else to create content, just the tools you need to empower you to grow your own business from the inside.
Looking to learn more about how Blab’s training sessions work? Want to book a custom private session? Contact us and let’s get the conversation started!
The year 2020 brought a whole new meaning to the term social. With everyone restricted to online video calls and forced to remain two meters apart, social media quickly became a refuge of digital connection.
Dawn of Social Commerce
Since its humble beginnings, marketers have been searching for the answer to the most common (and sometimes baffling) question; what is the real ROI of social media marketing? As we enter 2021, there are now more social commerce options than ever before. Marketers are finally able to see hard numbers and direct results when running ads to market products or services on social media. Thanks to new purchase methods through Instagram stories, product tagging options and call-to-action buttons, it’s now easier than ever to take a customer from interest to purchase with a simple click. Does your small business have a social commerce strategy?
Beauty of Choice
Every platform is battling hardcore to win your businesses’ advertising dollars. What started as a monopoly with Facebook’s ad platform, has now become a marketplace full of ad options for businesses of all sizes. Beware the beauty of choice though; as more selection doesn’t always mean more quality opportunities. As the ad market gets more competitive, you need to be extra cautious with your money and make sure any ads you invest in are fuelled by your business goals and your marketing strategy.
You don’t have to go too far to find a professional that’ll argue that social media controls too much of our everyday lives and public discourse in general. Constant media coverage revolving around anti-trust investigations and privacy violations can cast a shadow on social media platforms regarding their influence on society and general transparency. Keep an eye on the platforms you use regularly as a business because their responses to accusations/allegations can and will influence how users view your businesses association with the platform.
As we move forward through 2021, guarding your brand image will be of utmost importance as brad accountability remains top of mind with customers in the midst of misinformation and public outcries. Understand the social concerns of the customers you’re looking to connect with and have a plan created in advance on how and when to share thoughts on current issues so you don’t damage your brand image in the process.
Need some help navigating the ever-changing world of social media? Contact us to learn more about creating a new strategy for 2021!
It’s no secret that social media has become critical to marketing during the pandemic. With spending on social media marketing predicted to rise, traditional advertising investments are starting to decline. So how can you, as a small business, continue to build on this growing trend? These five tips will give you a great place to start:
Play Around With New Channels and Features
Having a social media strategy is all about being in the know when it comes to unique features and updates so you can leverage them for success. Whether it’s Instagram Reels, Facebook’s integration with gift cards or TikTok’s opportunities for businesses, there are so many tools being launched that provide a unique opportunity to engage with your customers on social media platforms. Get connected with what’s new so you can quickly create content for new features and take advantage of them to hack your growth.
Integrate Your Social Media Marketing With Your Regular Marketing
A lot of small businesses make the mistake of looking at social media as a separate branch of marketing entirely, as opposed to another leaf on the original branch itself. As social media takes centre stage in our post-pandemic marketing world, it needs to integrate more seamlessly with your broader marketing strategy.
Harness the Power of Social Media Influencers and Content Creators
Marketing budgets that include influencers are on the rise, up to 7.5% from 6.5% a year ago and expected to rise to 12.7% in the next three years! As online traffic continues to increase, it’s so important for brands to identify the right influencers that will attract target customers and identify growth segments. It’ll also be important for social media managers to invest in influencer training and relationship building. Maintaining communication with influencers to discuss product updates and gain feedback on trends they’re observing, will go a long way toward creating a mutually beneficial partnership.
Adapt Your Creative Content to Current Times
COVID-19 is a reality right now all around the globe so why not adapt your creative content to suit it? Searching for stock photos to share with a blog? Avoid photos of large gatherings in public places because consumers will perceive that as outdated, or worse, insensitive. Just because your content lives online, doesn’t mean it’s exempt from the current trends and lifestyle adaptation brought on by the pandemic. On the other end of the spectrum, a lot of customers are beginning to feel fatigued absorbing content that enters on the virus, so tread lightly and do your part to understand the delicate balance before you slap something up on social media.
Take Time to Consider the Right Platforms for Your Business
Most businesses rank brand building as their top reason for utilizing social media platforms. That being said, it’s important to understand how each platform impacts the customers’ perception of your brand. Transparency and trust are huge factors in our current climate so consider which platforms you use based on their policies (i.e. privacy, hate speech etc) and how they might undermine the consumer’s trust.
As the pandemic continues to push more consumers online, social media is becoming increasingly important for small businesses. No matter how experienced or uncomfortable you are with using social media as a business, taking the time to create a connection with the consumer, building up their trust and focusing on brand awareness, will always pay off in the long run.
Not sure where to start? Contact us to learn more about one-on-one training sessions and how they can help empower you to grow your brand presence on social media.
Social media marketing is something that businesses of all sizes struggle to understand and leverage. Often they don’t know where to start, which platforms to use, how to create content, when to post, how to engage etc so approaching this medium as a marketing tool can feel quite off-putting. If you know that you need to up your social media game this year but aren’t sure where to begin, use the questions below to kickstart your goals and get you one step closer to success:
Know Your Target Market
When you’re talking to someone (on any platform), you need to know what matters most to them. You need to undderstand their triggers, likes, dislikes, values, morals and personalities in order to curate content they’re going to engage with. Before you do anything else, make sure you know your audience by asking these four questions:
- Who is your ideal customer? (don’t say everyone)
- What do they enjoy doing in their free time?
- Where do most of them live?
- What can you do to better target your audience in 2018?
Understand Your Motivation
Social media can help you accomplish some amazing things but it isn’t the be-all-end-all of marketing so make sure you know the motivation behind why you’re using it and what you want to accomplish before you push forward:
- Why are you using social media?
- How have other businesses in your industry leveraged social media? Can you learn from them?
- What are your expectations when it comes to social media?
- How will you measure success on social media?
Focus On Engagement
Social media was created to help people engage in a different way so it’s only natural that you focus on how to engage properly once you’ve become active on any platform:
- On a scale of 1-10, how heavily will you focus on engagement this year?
- Are there any hashtags you could use to help with your engagement?
- Can you participate in any fun online events to help build engagement (i.e. Twitter chats, Facebook groups)?
- Should you use the 80/20 rule (80% content from others, 20% your content)?
Create Compelling Content
It’s no secret that content marketing is the new big thing! Creating unique content and finding ways to repurpose and share it across multiple platforms will help you step up your social media game:
- Have you considered starting a blog? If so, which platform works best with the website you already have (i.e. wordpress)?
- Will you create a content calendar that outlines what you’ll post, at what time and how often?
- Will you invest in live video creation? If so, on which platform(s)?
- Will you have a newsletter (i.e. Mailchimp)?
Choose Platform(s) Wisely
Where you put down roots online matters. Match profiles up with your business goals to make sure that you’re moving in the right direction and talking to the right people:
- Which social media platforms do you want to have a presence on? Which would you rather avoid?
- Which new platforms do you want to learn more about?
- Which social media platform(s) will you spend less time on this year? Why?
- How will you measure your success across all platforms?
What other questions can you ask to help you set your social media goals?