Super excited to be featured in an article recently published by the St Clair College Media Plex highlighting Blab’s Business Babe Spotlights on social media! A few months ago I decided to start using my audience on social media to help promote women who are running their own businesses in Windsor-Essex. I’m a big supporter of all things local and often find myself out and about exploring our wonderful city and making new connections with business owners. In my travels I’ve learned about countless incredible businesses that are run by women. Being a female entrepreneur myself, I knew all too well that it can be a struggle to build up a support network so I thought, why not have Blab step in to help these women promote their businesses while offering encouragement and positive reinforcement in an often stressful career path? I got lucky in the friends and family department. I’ve always been surrounded by support in all forms but not every woman has the same opportunities I did. Since I’m a firm believer that we rise by lifting others, that became my inspiration for the campaign which is still running today. Each week Blab features a new women-owned business in Windsor-Essex by showcasing what they do and how they make our community a better place. If you’d like to get involved, please feel free to reach out via email or social media to nominate a woman-owned business that you think deserves a feature! Better yet, go out and support these women. Whether it’s purchasing something from them, promoting them to your networks or offering support as a mentor, it’s amazing what a big difference you can make with such a little gesture of faith.
Big thanks to Ryan Jones for the kind words and the opportunity to chat about woman-owned small businesses in Windsor. You can check out the full article here: http://themediaplex.com/put-your-money-where-your-heart-is/
As some of you may know, I teach part time at St Clair College Centre For The Arts in the graphic design program. While I’m no graphic designer (by any means) I am qualified to teach the Copywriting For Design class first year, first semester. My class focuses on teaching graphic design students how to write copy for ads, how to use copy in conjunction with design to create effective and appealing advertisements and most importantly, how to use their minds to generate ideas instead of their computers.
So many of my students enter the class frustrated and unsure as to why they have to use a pencil and paper instead of laying things out digitally on a computer but I know first hand that an effective brainstorming process should always start in your own mind so I teach them accordingly. Typically by the time they’ve finished their 3 year program, they can reflect back on that class and see the value it added to their lives. I’ve been told that it helps simplify their thought process for assignments, streamline their work time and gives them a better understanding of how and why they generate ideas.
I teach these students for just over 3 months and then I don’t see them again until the grad show at the end of the program where they’re able to display their work and personal brands. I always enjoy attending because it gives me a chance to see how they’ve grown over time and what type of style they’ve developed in the process. As per usual, I ran into many familiar industry contacts, caught up with some past students and also had a chance to chat with most of the designers which is always a pleasure. I brought home a whole bag full of goodies and branded material that I was able to grab from each of their tables. I scooped up candy, business cards, art pieces, pins, pens and even a cootie catcher.
So proud of this year’s St Clair College Graphic Design grads and so excited to see where life takes them next!
We’re very excited to announce that our project, Boost Your City, is officially launching today! We’re also very happy to share our partnership with St Clair College School of Media Art and Design and Genesis Entrepreneurship & Innovation Centre! The first ever Boost Your City event will be held on Saturday June 13th & Sunday June 14th 2015 and it will take place from 9am-4pm both days at the St Clair College Centre for the Arts downtown campus. As a partner, St Clair College and the Genesis Centre will also be generously providing food and beverages for the hard working team of industry professionals and students during this two day project.
Part of the team will include junior positions and we’re excited to announce that these positions will be filled with qualified second year St Clair College students. These students will have the opportunity to work alongside industry professionals in their field of study and will gain valuable real-life working experience they can highlight on their resumes.
Boost Your City is now accepting business and team member applications so small businesses, students and industry professionals who are interested in getting involved can learn more by visiting the website at www.boostyourcity.com and fill out a business application here or a team member application here.
Let’s do this Windsor! We’re counting down the days until we can Boost Your City!