To honour the 2011 World Series Champs, The St. Louis Cardinals, Louisville Slugger shipped out 48 commemorative bats and hid them around St. Louis landmarks on Saturday. Throughout the course of the day updates and clues were provided via Facebook to help guide Cardinals fans in the right direction. The hunt brought out baseball fans of all ages and had the entire city if St Louis in a frenzy to uncover the location of the special edition bats.

Hundreds of people waited with bated breathe around the city, staring at their cell phones and crossing their fingers that lady luck was on their side. People were digging through bushes, overturning objects and running as fast as they could in hopes of getting their hands on some baseball history. It was a site to behold and the city’s passion for its team was evident.

As an iconic baseball symbol, Louisville Slugger was excited to give back to the city. Throughout the hunt, fans posted pictures as bats were found and commented on the Louisville Facebook page thanking the brand for uniting the entire city of St Louis.

I love how much energy and excitement this bat drop brought to St Louis and it was only possible because of social networks like Facebook. It would be amazing to see more local businesses using social media to power fun projects and bring the community together!