Technically we could swap the date in the title with any date in the last 10 years and this would still be a relevant message, but for the purpose of keeping this current, let’s stick with 2019. The marketing opportunities within the realm of social media marketing have done nothing but grow exponentially for years on end and we’ve all been witnesses. Whether we’re spending our personal time exploring these platforms to stay in touch with friends or land a new job, or we’re doing research to see how they could help our startups or employers send their messages out into to the world, social media has become an unavoidable part of our every day lives. So much so, that brands and businesses have caught on and it’s more clear than ever that this is where you need to be to succeed.
That being said, are you keeping up with the times? Are you two steps ahead of your competitors or five steps back? If you’re going to make any resolutions in 2019, make one to really sit down and find your place on social media so you can invest accordingly.
Whether you’re skeptical (seriously? STILL?!) or just need some reminding, here are five reasons why you really really really need to invest in social media marketing for your business in 2019:
It Provides Authenticity
As a society, we’re far past the point of trusting everything that advertisers say. We’re skeptical, educated and bolder than ever when it comes to our outlook on marketing so as a business, you need to adapt. Social media gives your brand a channel to push out messages on a regular basis, that aren’t robotic advertisements, and stay in touch with consumers by offering a transparent view into your company that lends itself well to the overall genuine vibe that all consumers are searching for.
It Helps Strengthen Search Engine Optimization
SEO is the acronym that we’re all familiar with but aren’t quite sure what it means or how to achieve maximum success using it as part of a marketing strategy. Luckily, you don’t have to know much to know that updating social media profiles regularly can help you show up in relevant search results on Google.
It Works Well With Your Other Advertising Initiatives
Research has proven that 81% of consumers research a business online before they make a purchase so where you show up, what information is provided and how you come off to the world are incredibly important. Social media campaigns are just one part of the puzzle. Make sure that when you’re running a promotion or campaign on other platforms (newspaper, radio, television, magazines, in-store handouts etc), that your social channels match. It’s all about using them as part of an overall strategy.
It’s Cost Effective
Seriously, for real. While the platforms themselves are free to join, it’s no secret that we’re not all exactly equipped and confident navigating them on our own. Even if you pay for assistance with platform maintenance, the cost breaks down to just dollars per day and isn’t your time worth much more than that? You could also invest in custom training sessions to help you feel more confident setting and achieving goals online. Either way, the cost is a fraction of what you’d pay for a one-off magazine ad the size of a business card. Plus, the skills you learn are much more valuable in the short and long term than the real estate on any one magazine page.
It Builds Engaged Communities
Regularly updating your social media channels means you’re giving consumers a chance to learn more about you and what you offer. When followers interact with your content, their personal connections can see that they’ve endorsed and supported you and that’s worth much more than a 15 second radio spot ever will be. Over time, an engaged online community builds on itself in ways that other mediums just can’t compare with.
So what are you waiting for?
Reach out today and let’s get social!
We’ve all been there; juggling 20 tasks at once, pretending to be a graphic designer and fiddling around website code like you’ve done it a million times before and aren’t in the least terrified to break everything. As a business owner it’s not unusual to wear many hats at once, and often times, limited marketing budgets make this more of a reality than we’d like to admit. But whether you have a plethora of incredibly useful skills, or you’re a one-trick pony that specializes in one realm and crushes it daily, there are definitely some apps, programs and tools out there that can help you make the best of your unique situation and needs. There’s a time and a place to step back and let technology help so just give in and let it happen. Your schedule and your brain will thank you!
Let’s be honest, very few entrepreneurs have what it takes to navigate the Adobe Creative Suite of programs and blast out incredible branded content. Even those who do have the skills, might not be able to find the time. Cue these great tools that can help you do everything from gather inspiration for content, create collages, add text, motion graphics and more.
There are very few people who actually enjoy writing and find it a simple task to accomplish. For most entrepreneurs and industry employees, writing is not fun and for some, it’s downright terrifying. Luckily, there are some pretty cool tools and apps you can use to step up your writing game and get the support you need to communicate your ideas clearly.
So you’ve got some great photos but need to touch them up a bit without uploading everything into a complex computer program and pretending you know how to use the hundreds of special tools they offer. These apps and programs can make this process a lot simpler and keep your editing contained to your device where the photos already live.
We could all use some help when it comes to scheduling updates on our social media accounts, especially since the list of platforms seems to be never ending these days! There are a bunch of popular industry tools that provide free and paid options which are bound to make things a lot less stressful when it comes to sourcing content, scheduling and maintenance.
Last night was a blast! Shoutout to The Windsor-Essex Small Business Centre for putting on an awesome event. Over 70 exhibitors set up shop at The Caboto Club to sell food, alcohol, beauty products, apparel, giftware and more. Blab had a cocktail table in the B2B lounge and had a chance to chat with so many awesome individuals and entrepreneurs about social media marketing. Got to catch up with some good friends and even made some valuable new connections. Blab shared the lounge area with friendly neighbour Biz X Magazine and a handful of other local service based businesses.
The event was the perfect excuse to show off Blab’s new popup banner and print material (sell booklets and social postcards) courtesy of Imaginative Group. It was really great to see how consistently the brand was communicated across all pieces. There’s still something to be said about a nice and functional print piece. Definitely a solid investment!
While fitting everything on a small cocktail table was a challenge, it ended up being the perfect amount of space to showcase my print and add some personality to my display. It’s really important to stay true to your brand, no matter which customer touchpoint you’re exploring.
After a few hours of mingling in the lounge, I managed to escape and grab some food! I picked up some dinner from Cedar Valley Selections (seriously their fattoush salad is amazing) and I couldn’t leave without a few delicious treats from Licia Ruby, Ani & Fabi and Sweet Revenge Bakeshop. By the end of the night, over 500 attendees passed through the doors to shop, eat, drink and mingle. What a great way to support local!
Super excited to be featured in an article recently published by the St Clair College Media Plex highlighting Blab’s Business Babe Spotlights on social media! A few months ago I decided to start using my audience on social media to help promote women who are running their own businesses in Windsor-Essex. I’m a big supporter of all things local and often find myself out and about exploring our wonderful city and making new connections with business owners. In my travels I’ve learned about countless incredible businesses that are run by women. Being a female entrepreneur myself, I knew all too well that it can be a struggle to build up a support network so I thought, why not have Blab step in to help these women promote their businesses while offering encouragement and positive reinforcement in an often stressful career path? I got lucky in the friends and family department. I’ve always been surrounded by support in all forms but not every woman has the same opportunities I did. Since I’m a firm believer that we rise by lifting others, that became my inspiration for the campaign which is still running today. Each week Blab features a new women-owned business in Windsor-Essex by showcasing what they do and how they make our community a better place. If you’d like to get involved, please feel free to reach out via email or social media to nominate a woman-owned business that you think deserves a feature! Better yet, go out and support these women. Whether it’s purchasing something from them, promoting them to your networks or offering support as a mentor, it’s amazing what a big difference you can make with such a little gesture of faith.
Big thanks to Ryan Jones for the kind words and the opportunity to chat about woman-owned small businesses in Windsor. You can check out the full article here: http://themediaplex.com/put-your-money-where-your-heart-is/
This month was one of our most anticipated events of the year – Startup Canada’s Day on the Hill. An annual event that brings together government leaders and the entrepreneurial community to create dialogue and advance Canadian entrepreneurship. As a Media Sponsor, Blab Media was responsible for creating content, taking photos/videos, managing social channels and generating conversation online throughout the event. Our goals were to lead the conversation online, generate excitement for attendees and keep the rest of the Startup community informed online. While it was a very busy job, working with Startup Canada makes me proud to be an entrepreneur and after attending Day on the Hill in Ottawa, I definitely felt the growing passion other Canadians have for it too.
This one day event brought together nearly 1,000 attendees – a mix of seasoned entrepreneurs willing to share their insight and young startups trying to make meaningful connections. It featured some of Canada’s top entrepreneurs, inspiring Startup Community leaders, media personalities, and government decision makers. The day program was fast paced and fed off of all the positive energy from the attendees. I’ve been to a lot of business events (surprise right?) and sometimes I feel like the networking gets impersonal and well… boring. This didn’t happen for a second and it honestly shocked me. There was a sense of camaraderie – everyone was there with the same goals and it was a collective effort to get to know each other. Where else am I going to hear Frank O’Dea (Founder & CEO of Second Cup) tell the most inspiring rags to riches journey of starting a business, meet Kellie Leitch (Minister of Labour and Status of Women) and Kerry-Lynne Findlay (Minister of National Revenue), laugh along with Dr. Sean Wise (consultant to CBC’s Dragon’s Den), and still get the opportunity to have real conversations with them? I was in entrepreneurial heaven. Packed bootcamps, free mentorship clinics, meaningful government roundtables, an evening soiree, and a bbq after party – it was tough to see it come to an end but I came home inspired and motivated to be a better entrepreneur.
Between all the tweeting, hand shaking, note taking (old school pen and pencil style), device charges, and awkward photo bombs I put together a highlight of my most loved moments from Day on the Hill 2014.