The Windsor Star
By: Yvonne Pilon
March 30th 2012
Social media is what this entrepreneurial duo does best. If I had to sum them up in a 140 characters, it would read “Social media lovers, inventive thinkers, collaborators, young professionals, and community enthusiasts”.
Even as a startup, these entrepreneurs are making time to engage with their community through various events, including Startup Drinks Windsor, volunteering and of course, social media.
They’re also very ingenious in the ways they’re building buzz and awareness about their business. It was only a few months ago that they showered the downtown core with wallets filled with ‘Blab’ dollars and business cards. Why? Well, if you can imagine, as soon as a wallet was discovered, the contents were searched. If you were one of the dozens of people who found a wallet, you’d know that the owner was none other than Blab Media. The team also hand delivered branded homemade candy apples to customers and supporters in celebration of their 1 year anniversary. What a sweet gesture! (pun intended)
Entrepreneur Profile: Blab Media
Name: Katie Stokes/Jessica Apolloni
Business Name: Blab Media
Location: 131 Elliott Street West Windsor ON
Type of Business: Digital Marketing Agency
How long in Business: 1.5 years
Twitter/Facebook: @blabmedia www.facebook.com/blabmedia
Idea Origination: We worked together in a corporate marketing environment and realized there was a serious lack of education in regards to social media and digital marketing efforts. We wanted to simplify the process so businesses could start taking advantage of digital platforms to increase awareness and sales.
Prediction for the Future of Your Business (5 Year): Growing into a full digital marketing agency offering a range of digital services and expanding into other Canadian and US markets.
Toughest Part About Being an Entrepreneur: The “behind the scenes” work like taxes and payroll.
Best Thing About Being an Entrepreneur: The freedom to coordinate your own schedule.
First Job: Katie – Retail Jessica – Theatre Technician
3 Tips/Advice for Aspiring Entrepreneurs: Don’t be afraid to take risks, invest your time in networking within the community, and always play an active and accountable part of your own business
Best Career Success: Getting an office!
Favourite Quote: “The people who think they are crazy enough to change the world, are the ones who do” – Apple, Think Different Campaign
Favourite thing about Windsor-Essex: The people and their contagious positive attitude for change.
Why do you support Entrepreneurship: We support entrepreneurship because we admire the qualities that entrepreneurs like us exhibit and how people with these qualities help make the community a better place. We’re always striving to be the best and to find success in everything we do. It’s about having a serious passion, ambition and the guts to take risks.
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It’s hard to think back one year ago to the day we first launched our website and started this whole adventure. In the past 365 days our lives have completely changed for the better. We have met so many new people and become so much more involved in the community. We have worked alongside some amazing businesses and we’ve gone from working in our own homes to working out of an office downtown. Being tenants at The House has been a great experience so far. It’s the perfect atmosphere for our business and it’s refreshing to be around other entrepreneurs with the same passion and ambitions. We now officially have a door sign and our outdoor signage is on its way so needless to say we’ve settled right in!
We have some great clients and we’re even taking on interns this spring from St. Clair College! It’s crazy to think how far we’ve come in so little time and we have so many businesses and people to thank for helping us get to where we are today. So far it’s been a journey but we’re so excited for the future of Blab Media! Heres to the next year and many more successes to celebrate in the future!
For a month now we’ve been planning out the details, putting together Ikea furniture, organizing our belongings and counting down the days until we officially became a tenant at The House. After much anticipation, the day has finally arrived! Today is our first day in the new office and even though the last month has been a whirlwind, all our hard work has finally come together. We’re excited to bring social media to downtown Windsor and we’re hoping to contribute to the revitalization of the area!
The House itself has a lot of character and charm so it wasn’t difficult for us to settle in. With a little paint and some new furniture and accessories, we were able to transform the space into a new home well suited to our eclectic and colourful personalities. Take a look at the before, during and after photos to get a better idea of our transformation and let us know what you think! If you’re interested in discussing social media or you just want to say hi, feel free to stop by.
Making the transition from home office to real office has been an adventure so far! As of August 1st, Blab! Media will be an official tenant at The House on the corner of Elliott and Pelissier downtown! We’re really excited that we finally have a place to call home! If you’ve never heard of The House before, it’s a social experiment that was originally launched by four local entrepreneurs. Over the past year it’s grown to be an innovation and collaboration hub that is quickly becoming a popular spot for creative-minded individuals.
Owners Rino Bortolin of Rino’s Kitchen and Shane Potvin of Spotvin Design are inviting the community to come out today between 2pm and 8pm. Chef Bortolin is celebrating the opening of a pub component to his restaurant, Rino’s Kitchen, and designer Shane Potvin (Spotvin) has completed two years in business. Blab! Media will be at The House all day mingling with old friends and making some new friends along the way and we’d love for you to join us! There will be live music in the garden, food, and some great local art on the walls featuring Sandi Wheaton’s recent Art Gallery of Windsor photography show: Promised Water / Promised Land. Coincidentally, The House is also looking for tenants to fill two hardwood-floored offices, and if you’re interested, you could be our new neighbours!
Be sure to stay tuned for more office updates and don’t miss your chance to catch a sneak-peek of Blab! Media’s new home! We love visitors so come on out and celebrate with us!