There’s no doubt that social media is an incredible marketing tool! It gives businesses a place to tell their story and engage with their customers on a level that no other medium can compete with. Whether you’re a small home-based business or a multi-million dollar corporation, social media provides a level playing field and new opportunities that continue to grow and develop as the years pass….but all this potential can be overwhelming! As a small business owner, where do you start? If you need to make a big impact with a small budget, you should consider custom social media training sessions. Here are five reasons why you should elevate your knowledge while investing in yourself and your business this year:
1. Training can help you reach your goals faster
Some goals can be easily attained based on your current skill set and connections but others can take a lot more time to conquer due to lack of time, resources or knowledge. Social media training sessions can help you reach those seemingly unattainable and frustrating social media goals faster by empowering you with the knowledge, confidence and skills necessary to get the job done on your own time!
2. Training doesn’t require a massive budget or a long-term commitment
Unlike the cost associated with traditional marketing campaigns or long-term agency contracts, social media training can be booked and paid for on an as-needed basis. No contract is required and you can book as few or as many sessions as you want. Whether you’re looking to invest in training every month to keep your knowledge current, or you’d prefer to invest in one session to help you solve a specific problem you’re currently facing, training gives you that freedom.
3. Training is the first stepping stone into a world full of opportunities
Often times the one thing that holds most businesses back from truly exploring and leveraging social media, is their lack of confidence. Training sessions don’t just provide extensive insight and knowledge, they also empower business owners to make decisions, set goals and accomplish tasks they once felt too uncomfortable facing themselves. Training is the first step towards being able to fully leverage social media to accomplish your goals, whatever they may be.
4. Training allows you to prioritize your time
It’s no secret that social media can be incredibly time consuming. One thing leads to another and before you know it, your 30 minutes of time of the platform has turned into 3 hours and you feel like you’ve accomplished nothing in the process. The great thing about training is that knowledge truly is power, especially when it comes to efficiency. Sometimes it can be a time consuming task just to find a simple button or feature so the better you understand the platforms you’re working with, and the more comfortable you feel navigating them, the more likely you are to accomplish your tasks on these platforms quickly. Time is money am I right?
5. Training keeps you in control
Many businesses are worried about investing in social media because they don’t like the thought of someone else being in control. Social media training does the exact opposite; it keeps you in the driver’s seat the entire time. You’re in control of the topic, you get to ask all the questions and you guide the session entirely from start to finish.
Are you ready to invest in the power of knowledge this year? Contact Blab to learn more about customized training sessions and how they can help you achieve your business goals!
Super excited to announce that Blab is partnering with Imaginative Group to offer a workshop for small businesses at the Walkerville Brewery on Wednesday November 29th. Want to explore social media but aren’t sure which platforms are most valuable for your business? Looking to incorporate social media into your current strategy but aren’t sure how it’ll work with other elements? Let us help you take the first step towards better understanding the value of social media as part of an overall marketing strategy. We’ll be talking about the most popular platforms and the value they offer businesses, going over case studies to emphasize learning objectives, explaining the value of SEO and understanding the important role that your website plays as part of the bigger picture.
1. Learn why investing in social media and digital marketing leads to success
2. See the cost and benefits of integrating social into their current marketing plan
3. Understand how social media can help businesses of all sizes grow and thrive
Join us to discover the value of social media marketing and learn more about how it integrates into a multi-channel strategy. Snacks, coffee and water will be provided free of charge and wine/beer will be available for purchase from the bar. Click here to purchase your ticket!
This week we hosted a social media workshop offered exclusively for DWBIA members! We were at The Holiday Inn Downtown on Tuesday June 17th from 4-5:30 and Thursday June 19th from 5-6:30 with a great turnout for both sessions. We met some awesome business owners representing bars, restaurants, retail, service-providers, hotels and organizations. We were very happy to hear the positive feedback and look forward to offering this workshop and others like it to additional BIAs and member-based organizations in the city. Contact us if you’re interested in learning more about our workshops!