How Social Media Is Changing The Way We Travel
We use social media in just about every stage of travel. We discover where we want to go while scrolling through Pinterest and Instagram. We’ve ditched guidebooks and translation guides in favour of apps like Lonely Planet and Google Translate. We’re avoiding travel agents and instead, are using Expedia, Kayak and other travel hacking websites to get us the best deal. Then once we’re off on our adventure, we use Instagram, Facebook, Twitter & Snapchat to keep our family and friends updated with our epic moments as we go.
I recently arrived home from an epic vacation in Costa Rica and while I turned off my notifications and took a hiatus from managing accounts, I did sign into my personal profiles to keep my family and friends in the loop with all my adventures. I recorded videos, posted boomerangs and filled my Instagram feed with photos as I made my way through my ten day adventure. As I develop into a more avid traveller, I’m discovering that social media plays a large role in how I research, plan and share my travel experiences.
Technology has done more than make travel convenient, it’s also made the process a lot more eco-friendly with advance digital checkins for hotels, e-tickets for events and boarding passes that can be scanned on our phones. It’s also helped simplify our packing routines by squeezing multiple functions into singular devices like smartphones.
It’s even helped us surpass one of the biggest previous barriers known to travellers; understanding and using foreign languages. It’s eliminated the need for phrase books by giving us the insight we need in the palm of our hands through apps like Google Translate and Duolingo. Technology has also made the entire process easier and safer when it comes to electronic payments.
Aside from technology impacting travellers individual experiences, businesses and tourism boards are also getting in on the action with branded and location-based hashtags promoting certain regions or activities. Businesses are also using chat bots on social media to answer questions, deliver tailored customer service solutions and provide added value to travellers. No matter how you spin it, technology has drastically changed the travel industry and will continue to impact it as more advancements are made. No one knows for sure what the future will hold for travellers, but you can bet it’ll be pretty cool!
How has technology made your personal travel experience better?
More Windsor Aims To Bring More Americans To YQG
Super excited to be part of the More Windsor campaign launch today at Imaginative Group in Pillette Village. The campaign has multiple neighbourhoods collaborating in order to entice Americans to explore all that Windsor-Essex has to offer. The Downtown Windsor BIA, Wyandotte Town Centre BIA, Via Italia, Walkerville, Olde Riverside BIA, Pillette Village BIA, Belle River On The Lake BIA, Harrow BIA, Essex BIA and Tourism Windsor-Essex Pelee Island are all on board to spread the Windsor love.
More Windsor will be rolling out a multi-medium marketing campaign including magazine ads, newspaper ads and social media marketing that will have these BIAs working together to promote everything they offer to our friends across the border. From incredible restaurants to award-winning events, there is so much to see and do in Windsor so why not share that with Detroit? Organizers are excited to have BIA’s and tourism organizations collaborating and working towards a unified goal that helps the whole community.
If you’re interested in learning about More Windsor, check out the website and be sure to follow them on Facebook, Twitter and Instagram for cool local updates and promotions.
The Art Of Entrepreneurship 2014
This month I (Katie) had the opportunity to attend The Art Of Entrepreneurship Conference in Toronto courtesy of our client Startup Canada, a sponsor and strong supporter of the event. I joined 1500 other passionate and driven attendees for an afternoon of presentations from internationally renowned bestselling authors, thought leaders and entrepreneurs, who shared with us an exciting blend of cutting edge thinking and real world experience on today’s most critical business issues. My favourite speakers were Debbie Travis (largest celebrity brand in Canada) whose personality and stage presence really blew me away, Alexis Ohanian (co-founder of Reddit) whose crazy stories and laid-back attitude made him a blast to listen to and Eric Ryan (co-founder of Method Cleaning Products) whose sense of humour and outlook on business was both refreshing and hysterical. Overall it was a fantastic networking opportunity and a day filled with inspiration, insight and energy. I absolutely have to share the following closing remarks from host Ron Tite who summed up the day’s lessons and advice from all the speakers and turned it into a truthful and incredibly witty outlook on entrepreneurship:
We learned that business – aka selling shit – is about depth. We learned that Entrepreneur is French for “Has ideas. Does them.” It’s someone who will work 24 hours a day for themselves opposed to working 1 hour a day for someone else. But that dedication isn’t enough. How do you start it? How do you build it? How do you grow it?
Start with what you have. Coming up with great ideas is easy. Coming up with your values is easy. Writing down what you want to do is easy. Doing it and sustaining it is entirely different. Ideas are worthless. Execution is everything. And luck, my friends, has nothing to do with it.
Freedom is what we want and value is how we achieve it. And you don’t need to open a factory, just open your laptop.
Don’t play house. Find your passion. Figure out if you have a good idea.
Surround yourself with the best. After all, others can steal your ideas or steal your products. But they can’t steal your culture. And they can’t steal your relationships.
Admittedly, no one has any idea what they’re doing. So just… trust your gut. Be authentic. Be helpful. Be balanced. Be happy.
- Be in the right place. At the right time. With the right offer.
- Market in the year you live in.
- Have a sense of humour.
- Think “yes and”, not “yes but…” And on that note, say yes to the doughnut.
- Don’t care about your competition. Care about your people.
- Reality isn’t a solution. So…
- Embellish. Lie. Hustle.
- Create from scratch.
- Make great stuff.
- Marry a team player.
- Embrace risk. Embrace mistakes.
- Attack monsters, not villains.
- Experiment with pricing.
- Stay in your lane.
- Protect the daisy.
- Inspire advocates.
- Sleep your way to the top. But remember, sex is like marketing. Only losers pay.
- Keep it weird because weird people change the world.
- We’re all in this together. So let’s all make the world suck less.
Live it. Dream it. Do it.
The Top 10 Apps To Survive Holiday Airport Travel
Tis the season for travel (and unfortunately, airport lineups and flight delays). With people from all over the world scrambling to fly home for the holidays, travelling can quickly lose its appeal when a snowstorm delays your flight and you find yourself sleeping overnight in an airport using your luggage as a pillow. Luckily, if you’re the proud owner of a smart phone, you can use this helpful guide of apps to pass time between vending machine meals and make your temporary stay, a little less painful.
1. Skype (FREE) – There’s no better way to cheer up than calling a friend or family member and sharing a smile and some good conversation. It’s free to join and you can make calls to anyone in the world with a Skype account. You also have the option of calling landlines and cell phones for a small charge
2. Wi-Fi Finder 2.0.1 (FREE) – Interested in surfing the Internet aimlessly to burn some time? Chances are the answer is yes and luckily for you, this app will help you find a good connection nearby. You can download a complete directory of free Wi-Fi spots in the US and it even works without a data connection. Keep in mind this app works best in populated cities because that’s typically where you’re more likely to find free (and paid) Wi-Fi connections.
3. Word Lens ($5.00) – There’s nothing worse than being stuck in an airport where all the signs are in a language you don’t understand! Word Lens instantly translates printed words from one language to another, using your phone’s built in video camera, in real time! There are different language options to choose from so no matter where you find yourself during the holiday season, you’ll always be able to navigate efficiently.
4. Apple iBooks (FREE – books vary in price) – With airline luggage costs soaring, it’s hard to bring along your favourite reading materials without sacrificing your first born child as payment. Now you can download some of your favourite books and read them right on your phone. iBooks organizes all your titles, allows you to bookmark and set notations. It’s a great way to catch up on your reading while on the go!
5. Postman ($2.99) – What better way to share your experience of being stranded in an airport? Create custom postcards with photos and text and share them through email, web, Twitter and Facebook! You customize everything right down to the font so there’s no doubt that this app is a great way to pass time and share some of your magical holiday moments captured while waiting at gate 7.
6. Airport Maps ($2.99) – Navigate around the airport more effectively with this app that shows you where to find food, a comfortable spot to sit, or a few stores to browse through while you’re waiting. It offers coverage of 61 major North American airports providing airport maps and even terminal maps so you can find what you’re looking for fast!
7. iChristmas Tree ($0.99) – Take some time from sleeping on an airport bench to celebrate the holiday season and decorate your very own Christmas tree right from your phone! Choose from many ornament options, decorate your tree, take a snapshot and share your creation with friends and family.
8. Angry Birds ($0.99) – Is it really necessary to type an explanation? In case you haven’t jumped on the bandwagon yet, now would be a great time to try out the game the whole world is talking about! It’s simple, addictive, and highly time consuming. We recommend playing near an outlet since chances are, you’ll kill your battery before you snap out of the comatose state hours later.
9. Next Flight ($2.99) – Want to make sure you beat that annoying woman and her screaming child onto the next available flight? Use this app to plug in your origin, destination, and departure date for a list of available non-stop flights from more than 1200 carriers for the current and following day. You can find all the flight details you need without fighting to view an airport monitor. Avoiding chaos, priceless.
10. Christmas Sudoku ($0.99) – A popular game with a Christmas twist! This puzzle will have you starting tournaments with strangers while you wait for your flight. It gives you the option of playing with Christmas goodies or numbers and will definitely get you thinking! It’s a great way to pass time and exercise your brain for the holidays!