With every new year, comes new trends and opportunities for businesses. Surely we can all appreciate how far technology has come in such a short period of time and this year’s social media trends are no exception. If you’re looking to invest in social, reset your goals, overtake your competition or stand out in a crowded market, these are the five trends you’ll want to consider as we move into 2018:
- Augmented Reality Makes A Comeback
Hard to believe that it’s already been five years since Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we live and interact with each other. As you could have guessed by now, it was a flop. But now, multiple companies (Facebook, Google and Snap) are competing to enter or re-enter the market. After a handful of highly successful augmented reality apps, sales of VR headsets on the rise, and greater technological sophistication (faster internet speeds and better visual rendering), 2018 could very well be the year that AR takes off. If it does, and stays in the mainstream, you can bet that social media will be one of the most popular applications for the technology, bringing people together over vast distances and providing an entirely new user interface for social interactions.
- The Continued Rise Of Live Streaming
Some businesses may argue that live streaming already dominated in 2017. About 80% of consumers would rather watch a live video from a brand than read a blog and 82% would prefer live video to written social media updates. Now that social platforms and users have settled into the concept, 2018 is bound to bring with it not only a cool new way to interact with audiences online, but an expectation for your brand to keep up.
- A Change To The Standard Social Formula
Last year there were more than 50 million small businesses using social media to market their businesses. There’s no doubt that social media is popular for a reason, but the increased presence of brand-written content is leading to fatigue among users which makes them less likely to respond or engage. This shift in consumer behaviour is going to force brands to re-think their approach and consider a more unique approach to content and messaging.
- Gamification Extends Into Social
There’s no doubt that users love interacting with each other, even with complete strangers! There’s also no doubt that people love playing games so why not bring those two together to create a better overall experience? Since 2017 saw the rise of gamification and immersive gaming experiences, it’s only a matter of time before we see an app that blends social media and gaming more naturally. There’s no way to know what will come from merging these two interests but it’ll definitely be something worth exploring when it does!
- Social Ad Adoption
Now that brands are more established on social media, their focus is shifting to generating revenue and investing in ads. While most brands have already begun exploring ad potential across multiple platforms, this trend is going to grow even further as more small businesses catch up and work to compete with larger competitors.
While none of these trends are going to completely change the way brands and users interact with social media, they’ll definitely make for an interesting year. If your business is going to remain competitive moving forward, you’ll want to consider adopting and exploring these trends. Learn more about what they are, what value they present and how your business can leverage them for success.
Unsure how to move forward with your 2018 business goals? Consider scheduling a customized training session with Blab and start 2018 off with the knowledge you need to make things happen!
Another year, another Summit event! In 2016 Blab attended Digital Summit Detroit for the first time and had a blast. There was so much information to be absorbed, so many networking opportunities and an awesome lineup of talented guests speaking on a variety of digital/tech topics. I even got to meet Ann Handley from Marketing Profs and listen to the real life Siri chat with the crowd on stage. This year may not have had me feeling as star struck, but it was just as valuable in terms of content and experiences.
The event was two full days of learning from 7:30am to 5:30pm at Cobo Centre downtown. Sharing my referral link online got me a free book, t-shirt and even VIP lounge access so I was looking forward to experiencing the event in style. Day one started with a four hour pre-conference workshop where I learned everything there is to know about email marketing. What a valuable workshop! It was packed with internet research, industry knowledge and even actionable takeaways. The rest of the day was spent attending a 6 other sessions covering topics such finding success with Facebook Live posts, creating shareable content, marketing to millennials and how artificial intelligence can help your business. We even got to hear from Jonah Peretti, co-founder of Buzzfeed and Huffpost. What an awesome experience!
Day two started with networking over coffee and was followed by 12 other informative sessions on social ads, online reviews, storytelling, going mobile, UX design, harnessing the power of content and more. I learned about new software, gadgets and best practices that will ultimately make Blab a stronger and smarter local competitor. Another successful year and I haven’t even had time to go through all my notes yet!
Forget about the Ice Bucket Challenge or the Harlem Shake, the Mannequin Challenge is the newest and hottest trend online. It started in late October with students in high schools across America, but since then, thousands of videos have been uploaded to Twitter, Facebook and Instagram. Still wondering what it’s all about? The videos feature groups of people – including the occasional celebrity – freezing in formation while someone else films. Some videos are silent while others are set to music but many feature a specific soundtrack: Black Beatles by Rae Sremmurd and Gucci Mane.
Are you jumping on the bandwagon and filming your own video? Don’t forget to use the #MannequinChallenge hashtag!
An interesting infographic from the folks at HighQ was featured on Social Media Today recently so I thought I’d share it. Some people have called 2015 the year of video marketing and as predicted, video has started to play a vital role in social marketing. Email blasts featuring videos, the rise of apps like SnapChat, Vine and Periscope and the fact that major social players like Facebook and Twitter are making it easier to integrate video into their platforms speaks volumes.
The question everyone wants to see answered: Are people actually watching?
What about you? Do you prefer to interact with a video over a photo or text post?
2012 has been a crazy year for social media! The London Olympics, war and conflict around the world, a record-breaking IPO, the introduction and growth of Pinterest, a presidential election and multiple natural disasters gave social media users plenty of opportunities to share their perspectives this year.
Believe it or not, the first day of 2013 is quickly approaching. As January looms ahead, we’ve started to think about the new year and some social media resolutions moving forward. We’re all about being realistic and setting ourselves up for success. Keeping that in mind, we’ve listed three resolutions that will help any business kickstart their social media strategy in 2013.
1. Go Mobile
Smartphones, tablets and e-readers will likely once again be the hottest holiday gifts. Whether you’re developing social media campaigns through mobile applications or adding social media integration to mobile sites, a social media strategy is incomplete if you’re ignoring mobile users. If you’ve never viewed your website on a tablet or smartphone, you’re in for a real surprise so get it over with at the beginning of the year so you can spend the rest of your time making the necessary changes. It has been predicted that 2013 is the year that mobile web browsing will likely surpass desktop browsing so don’t get left behind!
2. Explore Video
Producing and sharing more videos will open you up to a whole new world of viewers. There are more than 3 billion videos viewed each day on YouTube alone so take the time to really explore your options. If you can, hire a professional to write your copy, shoot the video and edit the final product. Just because video is a fun way of communicating doesn’t mean it deserves to look any less cohesive and polished than your other forms of branding. You can start by looking into your options with podcasts or creating a valuable video series for your customers and potential customers.
3. Get Your Learn On
Staying up to date and current with all things happening in the world of social media is essential for success and growth. In the same respect, improving your technical knowledge, equipment and software will also be greatly beneficial. There are plenty of ways you can expand your knowledge; subscribe to new RSS feeds, explore HTML coding, or sign up for Google alerts.
Every once and a while a viral video on Youtube makes a big impact. Just last week I came across this promotional video for The English National Opera. The video is being used to promote a new opera entitled Two Boys and the performance is said to “lift the lid on the risks of life online.” To spread their message, they created an entertaining video that features one man roaming around and approaching strangers in public to ask them questions. The video is intended to open our eyes so, as social media users, we become aware that the way we’ve been conditioned to act online isn’t necessarily normal or safe. Sometimes it takes a video to make us realize that online interaction does not translate to human interaction as seamlessly as we’d like to think. Watch the video below and let us know what you think.
It’s no secret that Youtube has become a seriously powerful online search engine when it comes to music videos, news stories, cute babies, funny cats and everything in between. We’ve compiled is a list of 10 tips for small businesses that are interested in utilizing Youtube as part of their social media strategy.
1) Customize Your Channel
Having a channel on Youtube is like having a page on Facebook, it needs to be branded! Take the extra time to customize the colours so they compliment your brand, experiment with adding graphics and really make your channel stand out.
2) Utilize Subtitles
Since March 2010, Youtube has provided users with the option to add auto-captioning to their videos. By providing subtitles, you’re allowing the hearing impaired all around the world to engage with your content, something that most companies ignore.
3) Beware Of Annotations
Have you ever watched a video and been annoyed by text appearing over top of the footage? If you have, you’re definitely not alone. Don’t be tempted to go down this route as annotations are very unprofessional and tend to be a big distraction to viewers. You want to grab people’s attention and make a great impression but relying on irrelevant text to do that is not the best strategy.
4) Remove Offensive Comments
While everyone knows you should never delete negative comments from your social media pages, offensive comments can be a tough judgement call. You can’t actually stop people from leaving unfriendly comments on your videos or your channel but you do have the power to remove spammy or offensive remarks. If the comment is negative or critical in nature, it should be left alone, especially if it’s relevant. If the comment uses offensive language, racial slurs or is completely saturated in spam, removal is recommended. Keep in mind you always have the option to moderate comments before they are posted live so this may be a better solution in terms of managing your reputation.
5) Engage With The Youtube Community
Some people forget that Youtube is a social site so it’s important to explore other users’ channels and content. You can favourite videos that you like and are applicable to your business and even make suitable Youtube friends. If you’d prefer to stay away from associating with other individuals or companies, try searching for content or channels that are relative to your local area or a good cause that your company supports. Aside from being social, it’s also important to stay up to date on Youtube’s own news as the site goes though some fairly major changes from time to time and is always adding new features.
6) Organize Your Content
It’s tempting to avoid organization, especially on Youtube, but making sure your content is viewer friendly is the most important part. Group together related videos, or stash older content in time-related folders. It’s also important to keep in mind that Youtube offers the ability to embed entire playlists into external sites such as blogs or personal webpages so always keep that feature in mind when organizing content.
7) Don’t Ignore Tags
As well as many other social sites, Youtube’s content is organized on a tag word basis. This is an important facet that many users and businesses fail to recognize. A tag word system works on the basis of logic; what words will people type in to find your product? On the other hand, there are no limits as to how far you take the tag words so if you’re offering a cat food product you can use words like “kitty”, “cat” and “kitten” because you really never know for sure what people will type in. Youtube also offers about 15 categories to classify your content. Try to choose the most relevant but don’t be afraid to experiment if your content falls into more than one category.
8) Promote Your Channel
Don’t always assume that any interested viewers will come to you or automatically know you have a presence on Youtube. Utilize your other social media platforms as well as any external websites or blogs to promote and share your content. Keep in mind that linking social accounts can also help in terms of ensuring that your content is published across as many platforms as possible. There is also an embedding option that allows other users to showcase your video on their own external sites. This is always a benefit to you because the more views you get, the better!
9) Don’t Be Scared Of Analytics
There are many free analytic tools offered directly through Youtube. The information they provide should never be overlooked as they give valuable insight into view stats, demographics, community and most importantly, discovery data which shows you how users found your videos.
10) Stay Active
Don’t mindlessly create content for the sake of staying updated, but realize that its important to stay active. Even if you have no new content to post, continue to respond to comments or friend requests and work on building up a database of favourite videos. If Youtube is a platform you’re very interested in utilizing, don’t let your enthusiasm dwindle after the first few weeks because it’s important to remain active. Come up with a schedule that works best for you and try pre-planning your content for videos so it’s easier to stay organized and up-to date.
The Christmas season always brings many different re-enactments of the birth of Jesus from nativity figurines to school plays. But what if the Nativity were to happen today in the age of technology?
Designed by Portugal-based media company ExcentricPT, The Digital Story of the Nativity is a viral video that answers that very question. It’s a seasonal video that tells the story of the nativity through Foursquare checkins, Facebook status’, Google searches, emails, and online shopping. It appears to be inspired by Google’s Parisian-based commercial that was launched in February during the Super Bowl and told the story of a courtship through Google searches. Just proof that viral ideas can stay ripe for parody months after they launch.
Get in the Christmas spirit and see what the immaculate conception would have been like if Mary had an iPhone.