Last night was a blast! Shoutout to The Windsor-Essex Small Business Centre for putting on an awesome event. Over 70 exhibitors set up shop at The Caboto Club to sell food, alcohol, beauty products, apparel, giftware and more. Blab had a cocktail table in the B2B lounge and had a chance to chat with so many awesome individuals and entrepreneurs about social media marketing. Got to catch up with some good friends and even made some valuable new connections. Blab shared the lounge area with friendly neighbour Biz X Magazine and a handful of other local service based businesses.
The event was the perfect excuse to show off Blab’s new popup banner and print material (sell booklets and social postcards) courtesy of Imaginative Group. It was really great to see how consistently the brand was communicated across all pieces. There’s still something to be said about a nice and functional print piece. Definitely a solid investment!
While fitting everything on a small cocktail table was a challenge, it ended up being the perfect amount of space to showcase my print and add some personality to my display. It’s really important to stay true to your brand, no matter which customer touchpoint you’re exploring.
After a few hours of mingling in the lounge, I managed to escape and grab some food! I picked up some dinner from Cedar Valley Selections (seriously their fattoush salad is amazing) and I couldn’t leave without a few delicious treats from Licia Ruby, Ani & Fabi and Sweet Revenge Bakeshop. By the end of the night, over 500 attendees passed through the doors to shop, eat, drink and mingle. What a great way to support local!
Super excited to be a sponsor for WEtech Alliance’s 2nd annual Nerd Olympics. The event brings together the Windsor-Essex tech community in a fun, team-building competition to challenge the mind & body. It kicks off with the official Opening Ceremonies and Nerd Torch lighting ceremony before the first event on Tuesday September 5th.
Sixteen Tech Company teams will compete in a series of events spread out over the course of three months and just like the real Olympics, they’ll be able to win Gold, Silver & Bronze 3D printed “medals” for each event. The whole event will culminate with the Closing Ceremonies happening at the Tech Awards on Friday November 17th with a presentation of the coveted Nerd Cup.
As a social media challenge sponsor, Blab will be providing all teams with a unique social media challenge that they’ll need to complete for points. The best part? Blab will be at the closing ceremonies to present the challenge award to the team who did the best job. Stay tuned to Blab and WEtech Alliance’s social channels for updates and announcements as the event progresses and don’t forget to follow along during Blab’s challenge week from September 25 – October 1st to see the entries submitted in real time online. Let’s go nerds, you got this!
Launched by multimedia company Mashable in 2010, Social Media Day celebrates social media’s impact on global communication. Friday, June 30th, 2017 marks the eighth-annual official global celebration. Join us and a host of amazing local sponsors at Lanspeary Lions Outdoor Rink at Lanspeary Park – 1250 Langlois Avenue in Windsor from 11am-1:50pm on Friday, June 30th. This location has a roof, so we’re covered, rain or shine!
WEtech Alliance, a non-profit organization helping accelerate tech-based companies in Windsor-Essex and Chatham-Kent, along with its Social Media Superheroes – a peer-to-peer group of over 30 local social media superheroes that represent a cross-section of our community, including school boards, the media, non-profit organizations and businesses – will once again be celebrating the occasion with their 7th annual Community Chalk Tweet, with this year’s theme centred around Canada’s 150th Anniversary of Confederation.
WEtech Alliance has partnered with Windsor-Essex municipalities including City of Windsor and Town of Lakeshore, organizations and businesses including Cypher Systems Group, Motor City Community Credit Union and Strong Body Yoga & Fitness and media partners including Windsor Star,AM800 CKLW and CTV Windsor to make this a fun, FREE, community event open to all residence and visitors in Windsor-Essex.
The event will feature a giant outline of the Canada 150 logo painted on the ground by local artist DERKZ, with the community invited to fill in the outline by using chalk to draw and/or write their favourite things about Canada, Windsor and Essex County.
The event will feature a soundtrack of music from local artists; an aerial drone powered by DarkRoast Digital to capture the footage of the artwook being created below; free snacks compliments of The Hub Powered operated by Samantha Buhler, Blab Media and Parker DKI; a free Canada 150 t-shirt from Hogans Printing to the first 150 attendees; a celebration of Canadian Innovation through the CANnovation project and other Canadian themed giveaways compliments of the Windsor Express, Rogues Gallery Comics and Playdium 5 Pin Bowling and the Stilt Guys will be on hand to entertain the crowd in a big way!
For more info about Windsor’s free Social Media Day celebration, you can visit the official website at http://smdayyqg.com/
Last night was fantastic! I spent the evening in a room full of incredibly passionate and motivated female business owners. From clothing and accessories to handmade items, medical services and beyond, the Windsor Yacht Club was bustling with energy. I met so many great women, learned about some pretty cool businesses and even enjoyed a cocktail. Blab was proud to be a sponsor providing free (and blue) #girlboss cocktails to attendees, a door prize and goodies for the 50 vendors.
While the event only lasted a few hours, I was able to catch up with some friends and meet some people I’ve only ever chatted with on social media. I discovered some cool new products, businesses and people as I walked through the vendor space enjoying my delicious blue cocktail.
Crossing my fingers that more events like this happen in the future. It’s great to go out and support the community while socializing and networking. As a female entrepreneur, it’s always great to meet more women who understand the struggle and the joy of entrepreneurship.
What are some of your favourite female-run businesses in Windsor-Essex? Share them in the comments below!
Although I’ve never been able to attend this incredible event in person, I’m excited to announce that this year Blab Media has registered for a virtual conference pass! Over 100 presentations from industry experts covering a massive range of topics from building engagement online to mastering the art of the podcast and I can soak it all in from the comfort of my own home while networking with attendees online. The event takes place April 17-19 in San Diego California and hosts people from over 50 countries! Representatives from massive global brands and executives from the top social platforms will also be in attendance. I’m really looking forward to connecting with likeminded businesses and professionals online and streamlining my skill set by learning best practices, gaining industry insight and exploring new digital trends.
Stay tuned to our social channels for updates and insight during the conference. Only 41 days to go!
Well it’s official, we had a absolute blast being part of the engagement team at the 2014 Windsor International Film Festival! Experiencing the festival from the inside after having attended for so many years as patrons, gave us a very unique and different perspective on the festival as a whole. We had a great time preparing and executing special film activities with our team of volunteers, interacting with attendees, making new friends, and in general, doing our part to lend to the overall festival experience.
9 days, 111 films and 12 special activities later, we already can’t wait for next year! Thank you to everyone who made us feel welcome, embraced our ideas and had fun with us along the way. May WIFF 2015 be even bigger and better!
This month I (Katie) had the opportunity to attend The Art Of Entrepreneurship Conference in Toronto courtesy of our client Startup Canada, a sponsor and strong supporter of the event. I joined 1500 other passionate and driven attendees for an afternoon of presentations from internationally renowned bestselling authors, thought leaders and entrepreneurs, who shared with us an exciting blend of cutting edge thinking and real world experience on today’s most critical business issues. My favourite speakers were Debbie Travis (largest celebrity brand in Canada) whose personality and stage presence really blew me away, Alexis Ohanian (co-founder of Reddit) whose crazy stories and laid-back attitude made him a blast to listen to and Eric Ryan (co-founder of Method Cleaning Products) whose sense of humour and outlook on business was both refreshing and hysterical. Overall it was a fantastic networking opportunity and a day filled with inspiration, insight and energy. I absolutely have to share the following closing remarks from host Ron Tite who summed up the day’s lessons and advice from all the speakers and turned it into a truthful and incredibly witty outlook on entrepreneurship:
We learned that business – aka selling shit – is about depth. We learned that Entrepreneur is French for “Has ideas. Does them.” It’s someone who will work 24 hours a day for themselves opposed to working 1 hour a day for someone else. But that dedication isn’t enough. How do you start it? How do you build it? How do you grow it?
Start with what you have. Coming up with great ideas is easy. Coming up with your values is easy. Writing down what you want to do is easy. Doing it and sustaining it is entirely different. Ideas are worthless. Execution is everything. And luck, my friends, has nothing to do with it.
Freedom is what we want and value is how we achieve it. And you don’t need to open a factory, just open your laptop.
Don’t play house. Find your passion. Figure out if you have a good idea.
Surround yourself with the best. After all, others can steal your ideas or steal your products. But they can’t steal your culture. And they can’t steal your relationships.
Admittedly, no one has any idea what they’re doing. So just… trust your gut. Be authentic. Be helpful. Be balanced. Be happy.
- Be in the right place. At the right time. With the right offer.
- Market in the year you live in.
- Have a sense of humour.
- Think “yes and”, not “yes but…” And on that note, say yes to the doughnut.
- Don’t care about your competition. Care about your people.
- Reality isn’t a solution. So…
- Embellish. Lie. Hustle.
- Create from scratch.
- Make great stuff.
- Marry a team player.
- Embrace risk. Embrace mistakes.
- Attack monsters, not villains.
- Experiment with pricing.
- Stay in your lane.
- Protect the daisy.
- Inspire advocates.
- Sleep your way to the top. But remember, sex is like marketing. Only losers pay.
- Keep it weird because weird people change the world.
- We’re all in this together. So let’s all make the world suck less.
Live it. Dream it. Do it.