From the rise of grassroots influencers to society’s response to fake news and misinformation, the world of social media marketing is ever changing and 2018 is no different. If you want to stay current and ensure that you’re leveraging platforms to their full potential, understanding upcoming trends is the key. Below are the six main trends you should take note of as we move further into 2018:
- The Rise of Micro-Influencers
- Focus on Generation Z
- Twitter’s Bot Crackdown
- The impact of Call-Out Culture on Brands
- More Brands Will Use Messaging Platforms
- Social Media Marketer Battling Fake News
Visual content is incredibly important in the digital realm but sometimes tracking down and updating image sizes for each social platform can be time consuming. We found this great infographic from Constant Contact that outlines image sizes for some of the most popular social platforms so the next time you need to create a branded graphic or refresh your current images, you can get it done in no time!
Instagram can be a difficult platform to master. Everyone loves looking at photos but when it comes to real interaction and engagement between brands and users, things can get tricky. Thankfully, Dan Zarrella of HubSpot took it upon himself to gather a datatset of 1.5 million, randomly selected photos from over half a million different Instagram users in order to analyze what works and what doesn’t when it comes to filters, colours, subjects and more. Take a look at the infographic below and see if your brand is on the path to success!
An interesting infographic from the folks at HighQ was featured on Social Media Today recently so I thought I’d share it. Some people have called 2015 the year of video marketing and as predicted, video has started to play a vital role in social marketing. Email blasts featuring videos, the rise of apps like SnapChat, Vine and Periscope and the fact that major social players like Facebook and Twitter are making it easier to integrate video into their platforms speaks volumes.
The question everyone wants to see answered: Are people actually watching?
What about you? Do you prefer to interact with a video over a photo or text post?
Every single day thousands of businesses are using social media to recruit talent online. Linkedin still rules the web as the place to be for employers, but more companies are now starting to use Facebook and Twitter to find employees as well. Check out this infographic below to see how social media has changed the way businesses recruit talent. As a business do you use social media to find employees? Which platforms do you find most effective?
We all like to think that our lives revolve around Facebook. We aren’t afraid to brag about the time we spend each day sending friend requests, uploading photos, tagging friends and updating statuses but can you really consider yourself a Facebook power user?
20-30% of Facebook’s total population of users are considered power users and the infographic below provided by DemandForce provides some insight into what being a power user is all about. Keep in mind that a power user doesn’t necessarily mean you’re good at everything. In fact, only 5% of Facebook users excel in four or more of the core Facebook actions. For this reason, power users tend to be great at a single, basic Facebook activity such as commenting on other’s posts or pressing the like button.
Check out the infographic below to find out if you can call yourself a Facebook power user!
We all love our gadgets whether it’s a laptop, cellphone, portable music player or e-reader. They’re part of our lives and we use them on a daily basis but do we clean them as often? This infographic, created by Keeping It Kleen, gives us a detailed look at some of our devices less appealing specs. Do you think this information will change your device cleaning behaviour?
This weekend Hurricane Irene managed to cause some serious damage along the east coast. After having it’s own Twitter account and seeing millions of American’s updating on social networks about the storm’s damage, it got us thinking about how social media has changed the way the world reacts to emergency situations. When there’s a storm in our home town, Windsor Ontario, discussions begin on Twitter, residents update each other on conditions and damage, and the community comes together online. We’ve found an infographic that illustrates how American’s use social media tools in emergencies.