Mac App Store Unveiled

If you’re a Mac user, yesterday was a big day and chances are you’ve already spent a few hours exploring the new software update that included the App Store feature. Basically this means that you can now download Angry Birds on your computer as well as your smart phone…oh and there’s other apps available for download too. The store is very well organized and the concept is exciting because it means the world of apps is progressing even further, stretching from smart phones to personal computers. If I didn’t already have a Macbook, I’d want one now, and that’s exactly what Apple was hoping for, increasing consumer demand for their product and keeping current users happy with the ability to extend game play and app usage to another platform.

You can find programs like iPhoto and Keynote as well as apps that appeal to musicians, graphic designers, fashionistas, serious gamers and everyone in between. Apple has now pinpointed a very specific sector of the market that they, for the longest time, did not have control over. Why would I go to Best Buy and purchase a computer game for anywhere from $20-$40 when I can purchase something very similar (if not exactly the same) right from my house and pay $5-$10? Once again Apple dominance has exerted itself but it seems to be a serious benefit to the consumer. It’s always nice to have a choice and now I do.

After exploring for a while I’ve come up with a few recommended apps. First off, Twitter is a must-have and not having to log in online makes me very happy! I’ve never been a fan of tweetdeck or hootsuite, I found they gave me nothing but problems in terms of functionality so this is a breath of fresh air! Second, I love the simplicity and effectiveness of Caffeine. Anyone who frequently gives presentations or watches videos on their computer will understand how convenient it is to have a switch in one spot to disable the screen from fading or the computer from sleeping/turning off. Lastly, Booxter looks like an excellent way to keep track of your books, movies, music and comics. Any collector can appreciate the simplicity and the organization this app offers.

Will the app store translate well to personal computers? Will users participate? Is this just the beginning? There’s no way to know for sure what the future holds but there’s also no denying the power of the app! I for one am very excited to see what possibilities lie ahead and exactly how much computer memory I can consume with download apps.

Katie

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